2012 SIL China Conference Impressions

[Source: "High-tech LED - Research and Review" July issue Zhang Yashu]

I was sorry to have missed the first STRATEGIES IN Light CHINA seminar at HK in 2011. If I missed the second session of this year in Shenzhen, it would be my fault. When I met with "perfect lady" Ella (Director of LED Market Research, Strategy Unlimited Group) in my heart, she began to spare no effort to explain the enthusiasm of this meeting (guessing that she had planned to write the feelings of the meeting at the beginning).

Ella said that this meeting can be summarized by a word "fine". Because all the speakers were carefully selected, the content of the speech also strives for excellence. Looking around the entire venue, I agree. Because the participants in the field are mostly the "fine" of the LED industry, the backbone of the smart and capable LED industry.

In an instant, I also became energetic and excited, and began to make notes on the meeting, in preparation for the meeting to share with the industry.

It was mentioned in the meeting that it is expected that the global lighting market will exceed US$108 billion in 2012. However, the dispersion of LED products, backward development of lighting systems, low concentration, and lack of innovation in marketing models will become a stumbling block to the development of the industry. While avoiding homogenization, we should turn our attention from profitability to how to bring value to our customers and increase market share through targeted technology research.

The new direction of the LED market is gradually forming

Ella believes that TV backlighting and mobile phone backlighting have become the fastest-growing segment of sales in the LED industry in 2011, but it has slowed significantly compared to 2009; TV backlighting is still the mainstream. The growth rate of signage lighting is still not very obvious. It is expected to reach 160 billion U.S. dollars in 2012 and close to 180 billion U.S. dollars in 2016. The full-color display is still dominant.

Emerging markets brought by LED lights and OLED technology will become a new high-speed growth point in the industry.

Although the current OLED technology is limited to the mobile phone backlight market, with the update of technology and cost reduction, the application in automotive lighting or decorative lighting should not be underestimated; the current use of headlamps is gradually increasing, and it is expected that 2016 will be On the basis of 2010, it increased by 42%.

In 2012, the global lighting sales accounted for 42% of indoor lighting, high-quality, large quantity, low maintenance, short decoration period, innovative retail lighting design or new growth point of indoor lighting. If we further subdivide the retail market, it can be roughly divided into traditional retail, convenience retail, supermarkets, shopping malls, experience stores and high-end specialty stores; according to their different LED lighting needs, such as supermarkets pursuing energy conservation and practicality, The experience store pursues the consumer's desire to purchase light and products, we must provide personalized lighting solutions.

With the advancement of LED array technology, products that originally required 50 LED chips can now be easily implemented with only one array, which means that the cost of lighting will be reduced from 2000 lm/W in 2000 to 6 in 2012. Dollar. From the Manor Group, the first mall in Europe to use LEDs, it is not only environmentally friendly, but the installation cost can be recovered from power saving within three years.

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