Each individual’s facial features, such as nose size and ear placement, vary greatly, making it impossible for a single pair of glasses to fit everyone perfectly. But what if there were a way to create custom eyewear tailored specifically to each person? That’s precisely the mission of Roger Bacon, a forward-thinking startup dedicated to revolutionizing the eyewear industry. Their innovative approach involves performing a detailed 3D scan of a customer's face, after which an eyewear manufacturer crafts a perfectly fitted pair of glasses just for them. While other companies have explored similar ideas, Roger Bacon stands out as the first to successfully bring this concept to market.
Today, the company enjoys steady growth, selling around 50 custom-made pairs of glasses per month. However, these premium glasses come at a cost. Reports suggest that the frame alone retails for approximately $370, with lenses needing to be purchased separately.
Roger Bacon currently collaborates with 40 independent opticians, with 34 of these partnerships based in the Netherlands and six in the United States. In their service offerings, they utilize advanced biological 3D scanners paired with an iPad app that allows customers to virtually "try on" 30 different frames and choose their preferred color. From scanning to final delivery, it typically takes two to three weeks to complete the process.
Last May, Roger Bacon secured over $800,000 in funding, a sum that helped transform their vision into a tangible product. Despite this achievement, the company still requires additional capital to expand its global reach. As CEO Pieter Jonckheer notes, “We’ve successfully completed our testing phase, and now it’s time to shift focus toward marketing.â€
As the company continues to grow, they’re proving that personalization isn’t just a trend—it’s the future of eyewear. This commitment to innovation and quality has positioned Roger Bacon as a leader in the quest for eyeglasses that truly fit every face. And while the current price point may seem steep, the investment in comfort and precision is undeniable. Whether you're looking for a sleek modern style or something classic, Roger Bacon is paving the way for a more personalized eyewear experience.
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