From August 29th to 30th, 2017, the grand multi-color regional marketing conference titled "Zhongzhi Chengcheng's Victory in 2017" took place. Despite the challenges in the first half of 2017, Strong Giant Color managed to achieve remarkable growth, setting new records. Following the organizational restructuring, this mid-year marketing conference marked the first time that various regions held their own independent meetings. The six main areas convened simultaneously, with senior executives from the headquarters visiting different regions including the Northern Area, the Beijing-Tianjin Double District, the Central Region, the Eastern Region, the Southern Region, the Northwest Region, and the Southwest Region. They reviewed the marketing performance in the first half of the year and laid out plans for the remainder of 2017.
At the event, each region provided a thorough review of their marketing activities during the first half of the year. Amidst the bustling market, the LED display industry experienced both challenges and opportunities. Through collective efforts, the industry painted a beautiful picture. For the second half of 2017, the marketing strategy focused on "one keynote, three major strategies, and thirteen key points," along with the implementation of "Twenty-three measures and forty goals." The aim was to build momentum for future success.
Following this, provincial representatives shared their achievements and lessons learned in the first half of the year. In a collaborative atmosphere of mutual learning and support, discussions were held to brainstorm solutions and refine marketing strategies for the second half of the year. Notably, provincial distributors actively engaged in discussions about executing the marketing plan, fostering a sense of unity and shared purpose.
On the following morning, regional leaders presented detailed plans for the second half of the year. Encouraged by the inspiring speeches from General Manager Xu Huineng, participants were motivated to embrace gratitude, seize opportunities, and strive for excellence. His talks on "The Beauty of Life" and "The Belt and Road" resonated deeply, instilling a sense of determination to pursue greatness and personal fulfillment.
As the conference concluded, the dealers expressed their commitment to following the company’s vision, ensuring exceptional customer experiences through localized services within a 3-kilometer radius. Their pledge was to bring respect to end users while staying true to the company’s mission.
This year’s mid-year marketing conference was historic, marking the first time regions operated independently post-organizational restructuring. Reflecting on the hard work and dedication of the first half of 2017, the team is now poised to tackle new challenges in the second half. With renewed vigor and a shared dream, we look forward to achieving even greater success in 2017!
[Image: Logo of Strong Giant Color]
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