TCL will be the first to launch a global new product launch event at the IFA in Germany, and will make a voice for “China’s intellectual creation”

As the highly anticipated 2017 IFA Consumer Electronics Show in Berlin draws near, excitement is building across the tech world. Representing the pinnacle of China's "Great Power Brands," TCL is set to dominate this year's event with an expansive 1,800 square meter booth. They will showcase their full range of cutting-edge innovations at this prestigious trade fair. With annual revenues exceeding $10 billion for three consecutive years, TCL's products are sold in over 180 countries worldwide, with nearly half of its revenue generated from overseas markets. This has solidified TCL as a true global enterprise. In the first half of 2017, TCL once again delivered impressive financial results, maintaining profitable growth—a feat unmatched by any other Chinese company. This year at IFA, TCL will unveil groundbreaking products and smart technologies, marking a significant milestone in their international expansion. Their success in Europe and North America is particularly noteworthy. In the first half of 2017, despite challenging market conditions for Chinese home appliance companies, TCL reported revenue of RMB 52.2 billion, representing a 7.9% increase in operating income compared to the same period last year. Net profit surged by 110.8% to RMB 1.66 billion. Much of this success can be attributed to TCL's rapid growth in overseas markets. Currently, the domestic TV market in China is saturated, while international markets remain largely untapped. In Europe, TCL established Multimedia Europe in Boulogne-Billancourt, France, with a factory in Poland. After over a decade of dedication, TCL TVs are now sold in over 20 countries across Europe. They rank third in France and have seen steady growth in Germany, Italy, and Poland. In North America, TCL has been hailed by U.S. media as the fastest-growing TV brand for three consecutive years, with sales jumping from 140,000 units in 2013 to nearly 2 million in 2016. In the first half of 2017, thanks to new product launches, enhanced branding efforts, and expanded distribution channels, TCL achieved remarkable growth in North America with sales increasing by 215.9%. According to NPD data, TCL TVs ranked fifth in the U.S. during the first half of 2017. In the mobile phone sector, TCL has been expanding globally since acquiring Alcatel in 2004. Through partnerships with major European operators like Vodafone, Orange, T-Mobile, and Telefonica, TCL Communication has established a strong presence. In early 2015, they opened a dedicated 5G research lab in France and collaborated with leading global R&D institutions. TCL Communication also joined the OpenAirInterface Software Alliance (OSA) and became one of its strategic partners. In Q4 2016, TCL Communication ranked fourth in the European market, first in Greece, third in the UK, fourth in Russia, and fifth in France. Globally, TCL mobile phone sales reached 68.766 million units in 2016, placing them eighth in the world. Previously, TCL outlined its international strategy of "Three Forces Linkage, Brand Leadership, and Focus on Key Markets." This includes multimedia, communications, and appliances divisions. This strategy is already yielding results. Besides TVs and mobile phones, TCL air conditioners are also thriving internationally. Sales in Europe total around 712,000 units annually, ranking fifth in Chinese exports and capturing 8.4% of the market share. According to recent Russian customs data, TCL exports ranked second among all Chinese manufacturers in 2016-2017. Factories, distribution channels, promotions, logistics—TCL's success in Europe and North America stems from years of深耕细作. One of the earliest Chinese companies to enter the overseas market, TCL owes much of its success to its strong capabilities in plant construction, channel development, and brand promotion. TCL currently operates a factory in Mexico and another in Poland. The Polish factory is China's largest industrial project in Poland, capable of producing 4.5 million TVs annually. From China to the Polish factory, domestic electronic components can reach within 10 days. From the Polish factory, finished products can reach all of Europe within four days. In terms of distribution, TCL TVs are available in major North American channels such as Target, Costco, Amazon, Sam's Club, Best Buy, and Walmart. Products are now available in over 10,000 stores. At Amazon, TCL ranks among the top five best-selling TV brands. TCL Communications benefits from its close relationships with distributors and operators, extensive patent portfolio, and localized talent pool. TCL has fostered deep connections with North American culture and consumers through partnerships with the iconic Chinese Theatre in Hollywood and the popular talk show "The Ellen Show." As a Chinese brand, TCL understands the importance of resonating with local consumers. Their global brand strategy, leveraging entertainment and sports marketing, has played a crucial role in building awareness and trust. Respecting local cultures, TCL embeds itself into mainstream cultural narratives, engaging with consumers and amplifying the voice of Chinese enterprises. For instance, in the U.S., TCL became the first Chinese company to be associated with the historic Chinese Theatre in Hollywood, showcasing its exceptional internationalization prowess. Additionally, TCL has partnered with blockbuster films like "Avengers," "Iron Man 3," "X-Men," "Mission Impossible 5," "Speed," and "Fast & Furious 8," as well as the popular TV show "Ellen," establishing a presence in American cultural landmarks and mainstream culture. In sports, TCL has campaigns centered around football and basketball, which resonate with American audiences. For example, they became a partner and sponsor of the NBA team Minnesota Timberwolves. In Europe, TCL Communication’s Alcatel brand has long supported the Tour de France. Additionally, TCL has been a sponsor of European football clubs for many years. Ahead of this year's IFA, new TCL advertisements in cities like Berlin, Paris, Frankfurt, and Warsaw significantly boosted brand awareness and favorability among European consumers. Looking Forward to TCL's Global New Product Launch at IFA As a trailblazer in Chinese internationalization, TCL's performance has been nothing short of impressive. Not only has TCL swiftly expanded in Southeast Asia and emerging markets like Brazil and Egypt, but it has also carved out a niche in the mature European and American markets. This has provided valuable lessons for other Chinese companies venturing abroad and contributed to the rise of intelligent manufacturing in China, earning global recognition and respect. At the 2016 IFA in Berlin, TCL received five awards, including a Quantum Dot curved TV product that won one of the most coveted prizes, the "IFA Product Innovation Awards" Quantum Dot Technology Gold Award, underscoring their exceptional product and brand strength. On the eve of the 2017 IFA exhibition, TCL will host a global new product launch event in Berlin. This marks the first time TCL will unveil its new products internationally, highlighting their commitment to the European market. It is rumored that the world's first-ever new products will be unveiled at IFA. This announcement has generated anticipation not just within the industry but among consumers worldwide. For those interested in smart TVs or TV boxes, check out the influential China-based website Sofa Butler (http://) for the latest updates on smart TVs, TV boxes, and related software.

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