Semiconductors help LED companies open up overseas markets

In 2013, both the domestic and international LED lighting markets were rapidly warming up, and various types of market segments started up significantly and the sales scale rapidly expanded. LED companies are also acknowledging that they want to truly grasp the opportunities while they are getting orders. The establishment of domestic channels and the development of overseas emerging markets are fundamental to sustainable corporate development.

The National Semiconductor Lighting Engineering R&D and Industry Alliance (CSA) has been adhering to the purpose of service companies and has begun to assist enterprises in setting up domestic and overseas emerging market channels. It will be the mainstream LED companies in the United Nations to jointly create an innovative channel model for the development of China's LED companies. In order to achieve a standardized market, maintain healthy and sustainable development of the industry, and create an orderly competitive environment.

In terms of domestic innovative channel models, CSA China's LED Application Promotion Center has begun a nationwide network layout. The East China Center, which is currently the country’s first national LED display experience center, will be officially put into operation in October 2013. Organize high-quality manufacturers and distributors to create an open service platform that integrates innovative design, display transactions, technical support, and LED application system service support. In order to provide an open window for end-users to experience the superiority of LED products, it provides manufacturers with full-scale services such as channel development, brand incubation, product design, and transaction protection.

In the development of overseas emerging markets, CSA collaborated with various agencies including the Ministry of Commerce, ISA, China Export Credit Insurance Corporation, Alibaba and other local strategic partners to establish the first overseas emerging market in Budapest, Hungary in May 2013. LED Marketing Center "CSA Eastern Europe LED Marketing Center". The marketing center will provide diversified modular services for enterprises, including the establishment of buyers and user databases for Eastern European distributors, professional markets, and engineering firms, construction of LED boutique exhibition centers, and warehousing and logistics centers; and on this basis, assisting companies and overseas companies A variety of engineering projects were conducted, and TESCO and other well-known stores and e-commerce development cooperation. In addition, CSA has already obtained cooperation intentions with China Export Credit Insurance Corporation, providing financial support for China's LED overseas development and buyers' credit evaluation and other serial services.

The development of CSA overseas emerging markets has been highly valued and strongly supported by the Ministry of Commerce. At the end of May 2013, CSA, as the first governing unit of the China-European Association for Investment Promotion (ECIPU) of the Investment Promotion Agency of the Ministry of Commerce, participated in the European launching ceremony held by ECIPU in Budapest, Hungary. During the same period, CSA visited E-ON, one of Europe’s largest power companies, and Hungary’s EOS Energy Investment. According to the introduction of the Hungarian side, E-ON company is responsible for the operation of about 550,000 street lamps, accounting for half of Hungary's street lights. At present, industrial electricity consumption in Hungary is about RMB 1.2-1.4/kWh, and road lighting is mainly based on high-pressure sodium lamps, and energy-saving demand is very strong. Due to the government's energy-saving and emission-reduction requirements and E-ON's own development needs, it is urgently necessary to carry out an LED road lighting retrofit project based on the contract energy management (EMC) model in Hungary. CSA has reached an agreement with E-ON to establish a joint working group to carry out the design of the implementation plan of the LED street lamp renovation project in Hungary. EOS Energy Investment is the designated partner of the Hungarian government for energy-saving emission reduction and undertakes the implementation of the European Union's energy-saving and emission-reduction project. EOS controls nearly 30% of the market capacity of Hungarian road lighting. In 2011, EOS had introduced LED products as a pilot, but the effect was not good. EOS expressed the hope that CSA will recommend China's cost-effective LED lighting products for its forthcoming large-scale indoor and outdoor green lighting energy-saving projects. In addition, the demand for energy-saving renovation and outdoor display products for indoor lighting in Hungary is equally strong, and Hungarian partners have a keen interest in introducing high quality LED products in China.

Counsellor Wang Hongliang of the Chinese Embassy in Hungary stated that for LED, Hungary is an emerging market with broad prospects. Hungary is located in the center of Europe and has excellent policy resources and geographical advantages. Chinese companies should grasp the rare market opportunities, enter the Hungarian market as soon as possible, and radiate neighboring countries.

Wang Xu, deputy director of the Investment Promotion Bureau of the Ministry of Commerce, fully affirmed CSA's participation in the China-Europe Business Association Investment Promotion Alliance, and hoped that CSA would shoulder heavy responsibilities in the green energy industry and actively promote cooperation between Chinese and European companies in this field. The Ministry of Investment Promotion will fully promote and support it.

In the future, CSA will also launch marketing centers in emerging markets such as the Middle East, North Africa, and South America. Combined with the domestic application promotion center network, CSA can “buy in” domestic and foreign buyers, and can also expand for Chinese LED companies’ overseas markets. "Going out" provides leading services. At present, CSA is establishing a database of high-quality LED lighting products for domestic distributors and overseas emerging markets, and welcomes LED lighting companies to provide Chinese and English presentation materials for their products.