China's active noise reduction application market will develop rapidly at an annual growth rate of 20%

Leading high-performance analog IC and sensor supplier Austrian Microelectronics (SIX stock code: AMS) believes that China's active noise reduction application market will develop rapidly at a growth rate of more than 20% next year. Consumers' increasing demands for mobile communications and multimedia applications have made electronic products increasingly competitive, and sound quality experience has gradually become an important factor in product competitiveness, which has also contributed to the rapid growth of active noise reduction technology applications. Austrian Microelectronics and World Health Corporation support the continuous development of active noise reduction technology with first-class technology and solid local resources.

Active noise reduction technology is mainly used in high-performance headphones. Whether in crowds, buses or airplanes, the technology can use analog processing to filter as much surrounding noise as possible while providing users with a high-fidelity listening experience. Austrian Microelectronics has a leading position in active noise reduction technology, and can provide a small, lightweight solution that combines superior sound quality and longer battery life than solutions from competing brands. Austrian Microelectronics ’solution uses Receive Path AcTIve Noise CancellaTIon to improve sound quality. The solution includes feedforward, feedback, and hybrid topologies that can be applied to single-ended stereo and mono BTL. For more information on the latest active noise reduction solutions, please click on ANC

Although active noise reduction technology has been developed in some countries, it is still in the development stage in China. As consumers become more affluent and have higher requirements for quality life, active noise reduction technology to achieve superior sound quality experience will be rapidly developed.

Zhang Jianchen, general manager of Austrian Microelectronics China, said: "Austria Microelectronics' first-class active noise reduction solution coupled with channel partner Shijian's professional local market knowledge can be described as a strong alliance. We have great potential for China's active noise reduction market I am confident that I will also strive to seize the growth opportunities in this market. Our active noise reduction components have been used in many industry-leading global brand products. We are very much looking forward to the rapid development of this market and hope to achieve success in this field. "

Compared with solutions of competing brands, Austrian Microelectronics' active noise reduction solution provides original designers (ODMS) with many competitive advantages. In terms of sound quality, Austrian Microelectronics' active noise reduction solution has a high-quality signal chain, which can ensure excellent sound quality and improve the dynamic range of the listener's sound by reducing unnecessary noise. The compact and lightweight Austrian microelectronics active noise reduction solution includes the necessary functions in a 4x4 mm or 5x5 mm QFN package, thereby avoiding the use of too many external components. And through optimized integration and a simulation process tailored specifically for active noise reduction, significantly longer playback times will be achieved. In comparison with other solutions based on DSP codecs, Austrian Microelectronics' active noise reduction solution can usually reduce power consumption by 2-3 times. Sound quality, size, weight and battery life have become the main considerations for consumers when buying headphones.

The development of a solid cooperative relationship with channel partners is an important reflection of Austrian Microelectronics' Chinese market strategy. Engineers at the Austrian microelectronics headquarters regularly conduct training courses for distributor partners to help enhance the design capabilities of Shijian's technicians in the area of ​​active noise reduction. The technicians of Shijian can obtain the latest active noise reduction design tools and technologies, and provide local support for the development of active noise reduction products with professional knowledge. In order to shorten the time to market of end-customer products, Shijian has established an audio test laboratory in the Shenzhen office to test various types of active noise reduction equipment.

Chen Jian, Director of Product Marketing Department of World Health Company, said: "As a product supplier, Austrian Microelectronics clearly understands the importance of strong local partners in meeting the specific needs of the Chinese market. World Health understands the Chinese market and can provide timely services to Chinese customers. A solution that meets local needs. Thanks to Austrian Microelectronics for providing training to our technical staff, so that we can have the expertise of active noise reduction solutions. This also further benefits our customers and allows us to quickly provide design suggestions Give customers and help them shorten the time to market. In a fast-growing market with active noise reduction, I believe that this partnership of mutual support will make both companies more profitable. "

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