The global automation market research organization IMS research has just released the latest research report on China's 2012 motion control market. The report shows that due to the overall decline in demand in the downstream industry and overcapacity, the overall Chinese motion control market experienced a negative growth of 19% in 2012, of which the GMC market fell 12% and the CNC market fell 25%. Looking ahead, after 2012, which industries will promote the growth of China's motion control market? We explore this issue from the following angles.
General vs custom
The general market is similar to the low-end market above, and the demand for the customized market is gradually increasing. The main reason is that the machinery manufacturing industry has further expanded from traditional large industries to subdivided industries and subdivided applications, and a single product package is dominating the world. It no longer exists. The original general motion control products are increasingly unable to meet the needs of special applications. For example, more and more motion control products are applied to some emerging industries, such as medical equipment, food machinery, security monitoring, industrial cameras, communication radar, rail transportation, and energy-saving all-electric injection molding machines. Traditional European companies such as Danaher, Reynolds, Lenz, and Luster attach great importance to customized services and focus on industry characteristics to manufacture special servos. They have achieved great success in market segments.
Export market vs domestic market
China's machinery manufacturing industry is still dependent on the export market, and machinery exports are gradually transitioning from low-end to high-end. Heavy machinery such as port machinery, crane machinery, engineering construction, etc. is China's dominant industry and has a comparative advantage. Exports in this area will increase. With the improvement of China's machinery technology and equipment, the proportion of exports of small and medium-sized machinery such as machine tools, rubber and plastic machinery, and textile machinery has also increased. These industries use the most servo products, so fluctuations in the export market have the greatest impact on the Chinese servo market. Although the country has export tax rebates and exchange rate fluctuation strategies, the export market has been sluggish in 2012 due to the uncertainty of the European and American markets and the appreciation of the RMB. IMS Research analyst Zhou Wanmu judged that the export market will bottom out in the second quarter of 2013, but the growth rate is still limited. Although the overall market lacks bright spots, due to the large market capacity of these export-oriented industries, sub-sectors and applications More, so it is still a battleground for military strategists. Motion control manufacturers can combine their own characteristics to find market hotspots in subdivided industries in these export-oriented industries.
Changing the growth mode and transitioning from an export market to a domestic demand market is one of the themes of the 12th Five-Year Plan. For the domestic demand market, food, beverage, packaging, pharmaceutical, water treatment, petroleum and petrochemical machinery, electronic machinery and other industries related to people's livelihood relatively stable. IMS Research expects that these industries will continue to promote the development of China's motion control market after 2013, but some industries with excess capacity or policy restrictions, such as steel, metallurgy, cement, glass, and papermaking, remain difficult after 2013.
Low-end vs high-end
The demand for high-end mechanical equipment in the Chinese market has remained stable. The characteristics of the servo system have always been an important indicator that affects the processing performance and process performance of the system. It is foreseeable that with the development of advanced manufacturing technologies such as ultra-high-speed cutting, ultra-precision machining, networked manufacturing, robotics, and 3D printing, all Digital servo systems, linear motors, torque motors and high-speed electric spindles will become the focus of attention in the CNC machine tool industry. In order to improve the dynamic and static characteristics of the servo system, in recent years, a variety of servo drive technologies, DC common bus technology, integrated servo, etc. have been developed. IMS Research analyst Zhou Wanmu believes that high-end medical equipment, high-end machine tools, flexible machining centers, high-end automated textile machinery, high-precision printing machinery, precision electronic processing equipment, semiconductor equipment, automatic warehouses, and automated material handling equipment will require high-end servos. Regain steady growth and promote the development of China's motion control market.
European and American motion control manufacturers have performed well in the high-end motion control market. In 2012, we saw that Bosch Rexroth and Danaher (Kollmorgen) had a steady increase in performance. In contrast, in the low-end machinery manufacturing market, machinery production is huge, and there are a large number of machinery manufacturers. As such machinery manufacturers pursue low costs, price has become the primary consideration. In addition, these machinery manufacturers are sensitive to the market and demand changes are more dramatic. IMS Research believes that the mid-to-low-end machinery market will remain China's mainstream market in the medium and long term, and it is an indisputable place for military strategists. Japanese, Taiwanese and local motion control manufacturers are all fiercely competitive in this market. Some large European and American manufacturers have also tried to seize this market in recent years. After 2013, competition in the low-end market will become more intense.
Low power vs high power
From the perspective of power distribution, low-power servo products (<1kw) are mainly used in packaging, textile, electronic manufacturing, semiconductor equipment, instrumentation, test equipment, testing equipment, LED equipment and other industries. The market share of this power segment accounts for 40% %; Medium power servo (1kw-20kw) products account for nearly 45% of the proportion, these products are widely used in metal cutting, metal forming, printing, rubber, plastics, wind power and other industries; and high power servo products (more than 20kw) Mainly used in large production lines, large machine tools, machining centers, all-electric injection molding machines and large-scale test equipment. IMS Research analyst Zhou Wanmu believes that the industry of small and medium power servo applications will still be the mainstream of the market, but the application of high power servos in large machinery is growing faster than medium and small power servos.
Factory automation vs process automation
The vast majority of motion control products are used in factory automation (FA). In 2012, China's motion control market declined very seriously. The main reason is that the demand for downstream machinery manufacturers, that is, factory automation, has shrunk across the board, resulting in a decrease in servo sales to these industries.
The application of motion control products in the process automation industry is relatively small, and the market capacity is relatively small. The suspension of large-scale projects in 2011 and 2012 has been slowed down, but the market for small and medium-sized projects is relatively stable, so that the overall process automation industry remains basically stable, but the industry is divided Relatively serious, the process automation industry represented by petrochemical, chemical and other industries continues to maintain steady growth, but the growth rate has slowed. Iron and steel, metallurgy, cement, glass manufacturing and other industries have fallen sharply, and the power industry is basically flat. Starting in the second half of 2012, state investment began to recover, especially railway, urban rail transit, nuclear power, hydropower and other projects began to restart, environmental protection, energy conservation and emission reduction, desulfurization and destocking and other emerging market investment will also increase in 2013. IMS Research believes that although the process automation market capacity is still relatively small, after 2013, national investment will have a strong boost, the process automation industry will promote the development of the motion control market, and in addition, factory automation, which has a close relationship with process automation The industry will also perform well, such as material handling and construction machinery. In addition, China's large group companies have already carried out many overseas businesses. M & A of raw material bases and bids for overseas projects will also drive the development of the domestic motion control market.
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