Core Tip : Benefit from the low-cost stylus notebook will open in the second half of the year. With the release of the new Win 8 touch notebook computer, the related touch products of ELAN and Heruiya will also increase significantly since the second quarter. According to WitsView ’s latest estimate, the development of stylus notebooks in the second half of 2013 will be heated, and it is estimated that the average penetration rate will have a chance to challenge 15%, with a penetration rate of 11.8% throughout the year.
WitsView, an optoelectronic business unit of TrendForce, a global market research organization, said that a new generation of Windows 8-based touch notebook computers (stylus notebooks) was launched in the fourth quarter of 2012, but the high price and user interface are difficult to obtain consumers. Resonance. In the first quarter of the global notebook shipments, the penetration rate of touch products was only 6.3%. Even in the second quarter, even if the penetration rate increased due to the addition of new machines, the estimate is only 8.7%. The total penetration in the first half of the year The rate is about 7.5%, the overall performance is deserted.
However, WitsView also pointed out that including operating system vendors, touch module manufacturers, and brand manufacturers continue to adjust their strategies in order to accelerate the popularity of touch notebooks, the development of touch notebooks in the second half of 2013 turned to heat, and the average penetration rate is estimated 15% chance to challenge. WitsView Research Associate Qiu Yubin said that Microsoft ’s recent SST (Small Screen Touch) promotion program, with a subsidy of $ 30 for Windows 8 licenses for products under 11.6 inches, is equivalent to assisting laptop brands in the most practical way. Quotient absorbs the increased costs of touch modules.
Microsoft's move encourages brand owners to launch the affordable 11.6-inch stylus in the second half of the year at a price of only US $ 400-450. In addition to increasing the penetration of stylus, it also greatly reduces consumer use of the laptop The threshold of touch function.
As for the influence of the touch module factory, it focuses on the two levels of capacity supply and price reduction. In order to gain access to the touch notebook market, in addition to THK and other industry leaders injecting new 4.5-generation and 5.5-generation new production capacity, panel makers also stepped into the production capacity and the advantages of Total SoluTIon products, touch modules Increased production capacity alleviates the shortage of OGS supply for laptops. The panel factory joined the war and indirectly lowered OGS quotations. Overall, the shortage of stocks was reduced, and touch costs were reduced, which is a plus for the promotion of touch notebooks. .
The notebook shipment scale in 2013 is estimated to be 175.4 million units, which is 5% lower than 2012. Qiu Yubin believes that the addition of the touch function to the notebook computer can not only provide significant hardware specifications, but also inject new vitality into mature products. Furthermore, this year, the touch notebook computer shoulders the heavy responsibility of stimulating market demand. On the one hand, it has become an important bastion for brands to attack and defend each other. In addition to Asus, Acer and Sony, which are actively cultivated by the highland, Lenovo and HP will also launch a large number of new products.
Taking 14 inches and 15.6 inches, which account for more than 70% of the market, for example, WitsView expects that there will be a lot of cheap and affordable products in the second half of the year with prices ranging from about US $ 600 to choose from.
Qiu Yubin said that in all fairness, there are still many areas for improvement in stylus laptops in terms of product, supply chain, cost, design, etc. It is difficult to achieve a high penetration rate in a short period of time. However, according to WitsView estimates, the market atmosphere of the stylus notebook is expected to shift from the deserted first half of the year to the stimulation of positive factors such as the launch of Haswell's new platform, the implementation of subsidy programs, the price reduction of key components, and the repositioning of product prices. In the second half of the year, the hot and cold weather became the best portrayal of the stylus market this year, with a penetration rate of 11.8% throughout the year.
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