After experiencing a relatively sluggish market in 2012, Yuan Huiqun, vice president of Hong Kong Baxter Group, believes that the market in the second half of 2013 and the first half of 2014 will continue the situation of the first half of 2013, with a slight recovery. Among them, the automotive electronics aftermarket, medical electronics, and power equipment industries have developed rapidly, and the industrial control industry has been steadily rising, while consumer electronics, in addition to mobile phones and tablet computers, lack new and dynamic products.
Therefore, Baxter's key target market in 2013 is the medical, power and automotive electronics aftermarket, and the focus of the product is as always focused on MCU.
Yuan Huiqun introduced that Baxter can provide customers with new products of various types and various functions to choose from. These new MCUs have advanced cores, low power consumption and fast, and are also equipped with large-capacity storage space and rich interfaces. . With these new MCUs as the core, Baxter has also developed some programs, such as various types of programs such as power meter reading that are currently being fully promoted. Baxter has specially made DEMO and supporting routines for them to help customers shorten the underlying platform. R & D time, put more energy on the application layer R & D. At the same time, Yuan Huiqun also emphasized that Baxter not only has advantages in MCU-based product lines, but also has certain competitiveness in non-MCU products.
In the increasingly fierce competition in the distributor industry, Baxter has adopted two major strategies to meet the challenges: 1. More in-depth understanding of customer needs, grasp inventory management, and speed up turnover efficiency; 2. Provide more technical support for customers , Including the timely provision of reference programs, to strengthen the cooperative relationship with customers with meticulous and thoughtful services, but also to enhance self-worth more. Yuan Huiqun introduced that the overall market was relatively sluggish in 2012. Baxter used this time to do a lot of promotion work on new product lines or new product series. These promotion efforts have brought obvious returns since the beginning of 2013, and have become the main driving force for the company's subsequent sustainable development.
At present, Baxter has an extensive sales network and has the ability to provide customers with a variety of close-to-type services, including timely and thoughtful technical support and various business cooperation; at the same time, the unique flat organizational structure enables itself to meet customer requirements Respond quickly.
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