From the rooting of the LED industry in the Chinese market to its development so far, perhaps no stage has been as difficult as it is today, and the industry's pessimism is even higher every day. However, the strong wind knows the grass and the heroes in troubled times. At this stage, enterprises should understand the principle of technological innovation striving to be the "leftover" king.
"If you say an enterprise, it is hard to find where its true competitiveness is, and its fall is inevitable." Wang Peng, general manager of Baishi Optoelectronics Sales, said in an interview with reporters.
Wang Peng, general manager of Baishi Optoelectronics
Walking into Baishi, the park-style rest promenade, the neat office building and the Chinese-style communication room all make people feel comfortable and quiet. Mr. Wang told reporters that Baishi's corporate culture has many elements, one of which is very important: happiness.
President Wang continued: "Since the reform and opening up in the 1980s, business people have a deep feeling that the Chinese have made money, but everyone has worked very hard and is under various pressures. Doing business itself should be Looking for happy things in the boring, when we have no way to change the big trend and we must run around for our livelihood, we should create some happiness for ourselves, we make employees feel more pleasant and comfortable through various changes, This is very important. "Indeed, when people are happy, their intellectual potential will be maximized. Taking happiness as the source, creating a harmonious enterprise is a good way.
Advantages: Good consistency in mass production of products
From the beginning, Baishi did display packaging, and gradually expanded its business to lighting. It sang along the way and sang "Baishi Speed". Regarding Baishi's product layout, Mr. Wang said: "From 2009 to 2011, our focus has always been on display. In 2012, we made relatively great progress in lighting. Now, lighting shipments account for the company's shipments. About 30%, next year ’s plan is to reach half, not to reduce the display, but to the rapid growth of lighting. In the future, Baishi will become the largest LED industrial base in the west that integrates LED chip manufacturing, packaging and application.
Packaging itself is not a link with very high technical requirements. When it comes to the advantages of packaging products, there is an important point. President Wang believes that the core competitiveness of packaging companies is often the consistency of its mass production. In terms of consistency, the technical requirements for display packaging are higher than those for lighting packaging. From display to lighting, the biggest advantage of Baishi lies in the stability of mass shipments, because Baishi is very strict in product quality control system.
LED is a standard product to a certain extent
"Standardization is the way the LED industry must go." President Wang emphasized to reporters: "LED can be said to be a standard product. Since it is a standard product, there should be certain rules to define what you are doing right and how Wrong, one of the main things that restricts the development of LED is that its standards are relatively confusing. "
The biggest highlight of Baishi lies in batch, scale and consistency. If one hundred lamps are required, one hundred methods will hardly form a cost advantage.
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