2016 is the industry's recognized first year of VR outbreak. It is estimated that global VR equipment shipments will exceed 5 million units in 2016 and 30 million units in 2020. In 2020, the VR/AR market will exceed 150 billion US dollars, and content revenue will account for It will gradually increase and the market prospect is considerable.
Under the guidance of international giants, domestic Internet manufacturers, mobile phone manufacturers and intelligent hardware manufacturers have joined the battle, and the product form has also diversified due to different market demands. For the core technology of VR, GPU is also increasingly valued by upstream architecture vendors and chip vendors. ARM, ImaginaTIon, NVIDIA, AMD, Samsung, Intel, Qualcomm, MTK and other upgraded chips add code to VR devices, and new VR chips compete. Increasingly intense.
Wu Daxiong, CEO of Shenzhen Eye Technology Co., Ltd. said that on the PC side, AMD and NVIDIA entered the earliest and are currently doing the best, so the two will run the fastest on the PC side, NVIDIA GTX970/980 and Tegra K1. Although the price is very expensive, but the effect is very good, so on the host side, the lead will definitely be NVIDIA, it is not easy to say on the mobile side, because Qualcomm currently has a chip in the lab, it is said to be very powerful, and Samsung this year The CPU on the mobile side is also improving rapidly, and most of the enterprises like MTK and Ruixin will concentrate on the all-in-one machine. They will focus on the price/performance ratio to meet the needs of the low-end market.
"Mobile VR is a big market in the future. Samsung and Qualcomm have already launched a new generation of high-performance GPU processors in the lab. Personally, the most powerful mobile terminal in the future will be Intel. In the era of smartphones, Intel I missed a good time. The shortcoming is that I was tied too tightly with Microsoft. Microsoft’s mobile phone is not selling well, and Intel is now in awkward situation, but Intel is already making many adjustments, and the future strength should not be underestimated.†Say.
However, respondents who did not want to be named analyzed that NVIDIA is the most powerful VR device chip in these enterprises. One is the power consumption and sustainability, and the other is the support and completeness of some graphics APIs. NVIDIA is going to be stronger. Followed by Qualcomm Snapdragon 820, the performance is very strong, Samsung Galaxy S7 and Xiaomi 5 have used Snapdragon 820, is a good choice. In contrast, the current low-power problem with Intel's all-in-one and split-machine is still not solved. The advantage of Intel chip is that the office capability is very strong, but the GPU under the X86 architecture is relatively weak, playing video. The power consumption is high, so the current Intel platform is not suitable for all-in-one or VR devices.
Wu Daxiong has a different view on this: "At present, in the laboratory, Intel has a relatively mature chip, mainstream games like the League of Legends are running, and it is very small, integrated in the phone. The fever problem is a difficult problem that Intel has been difficult to solve in the past two years, but it is said that a new architecture solution has solved this problem almost recently, so in the future, one big machine or mobile side, a big breakthrough may be Intel."
In Wu Daxiong's view, in the future high-end PC, split machine or all-in-one market, NVIDIA will stand out closely, AMD will follow closely, Qualcomm and Samsung will also occupy a market share steadily, while in the high-end mobile phone box, Intel is The next two years will be force, and the low-end all-in-one, mobile phone box will be the world of MTK and Ruixin. In short, the interests are all different, each has its own market opportunities.
In addition, in the formation of the VR standard, more is the leader of the international giant. Wu Daxiong believes that there will be three sets of standards in the future. The first one is based on Google's android VR system. This is only for mobile phones. Like mobile phones, it is an open platform. The second one is With Sony as the representative, you can identify it as Apple in the VR world. It is a relatively closed system, very expensive but has the best experience. The other is Oculus, it is a bit like Microsoft, you can do any development on this platform. But the entire system and hardware must be Oculus, a semi-open system. Of course, Oculus will not give up the mobile market, it will hand over the mobile solution to Samsung. In the future, in the domestic market, Samsung may be more prominent because it understands China's market and channels.
"Because VR is too broad, it is difficult to say that a certain family will implement the entire industry standard. Google may propose standards on the operating system. Facebook may put standards on the hardware. Domestic standards organizations must also vigorously promote, we want Have their own voice, research and develop core technologies, explore various fields, and occupy their own place in development." Sun Qimin said.
"This year will be the first year in which hardware production costs are relatively affordable, largely eliminating analog discomfort and providing an attractive VR experience, including high-speed, low-latency OLED displays, custom complex lens support. Undistorted wide field of view (hybrid fresnel lens), ultra-precise position and orientation tracking in a large space, and powerful GPU. By combining with hardware to drive dual high resolution display, we just entered a consumer Satisfied with the VR era. Products from Oculus, Valve, Samsung and other companies will help us test this market." Steve Blackmon, vice president of business operations at ImaginaTIon PowerVR, said.
In the post-smart machine era, VR has rapidly emerged as a new round of new products that have ignited the market enthusiasm. It has brought a lot of business opportunities to the upstream and downstream enterprises in the industry chain. At the same time, it also poses no small challenge. The biggest development drawbacks at present are from GPUs, screens, The experience of vertigo caused by optical structure, tracking and positioning, content, etc., has become a common problem in the industry. Among them, GPU, as the core technology of VR equipment, needs to continuously improve the design level and balance performance, power consumption and cost. At present, the GPU chip competition pattern has not yet formed, and upstream chip companies still have many opportunities to make this Nuggets. And who is the real winner in the future, waiting for the market to test.
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