Xiaomi layout notebook computer (NB) market has been ready to go, the industry has sent out Xiaomi originally intended to find two NB ODM factory to assist in the production, recently determined by Inventec exclusive OEM millet new NB products, Inventec Shanghai plant is expected Shipment began in April 2016. Since Xiaomi has created quite successful experience in the smart phone market in the past, whether this battle will start in the NB market will cause the new storm of the NB industry to attract attention. However, Inventec declined to comment on this rumor.
Supply chain operators revealed that Xiaomi originally intended to launch two NB products with screen sizes of 12.5 and 13.3 å‹ respectively. The transmission will be commissioned by Inventec and Compal respectively. However, Xiaomi recently decided to concentrate on firepower to launch 12.5 å‹ NB machines. Kind, invented by Inventec for design and assembly.
Recently, the Internet circulated Xiaomi NB photos and news, the product looks similar to the Apple MacBook Air, priced at RMB 2,999, although various brands have paid close attention to the movement of Xiaomi NB, but the main components including the chassis are the mainland. Vendor supply, currently has limited information, but the Inventec Shanghai plant will begin mass production of Xiaomi NB in ​​April 2016, and concentrate on a product.
Xiaomi has expressed in the past that he will not enter the NB market, but now he has swept this Red Sea market, highlighting that Xiaomi’s growth in the mobile phone market has slowed down. In the first half of 2015, mobile phone shipments were only 34.7 million, and mobile phone shipments for the whole year. The fear is far worse than expected. The industry believes that Xiaomi mobile phone is affected by the sluggish global market, and it is very difficult to maintain high-speed growth.
In addition, Xiaomi is not a pure mobile phone brand factory. Its products include TVs, tablets, and routers. As for investment products, it includes more air conditioners, millet bracelets, and sports cameras. Supply chain operators said that in the face of Lenovo's strong NB market card position, Xiaomi's first NB can be a hit in the market, full of many uncertainties.
However, for the supply chain industry, if the sales of Xiaomi NB products in the market is good, it will not only bring operational growth momentum, but also the growth potential of Xiaomi in other product lines, and the relevant supply chain operators have the opportunity to obtain Xiaomi. More yuan orders.
Li Shiqin, Chairman of Inventec, pointed out that the main customers of the mainland, appointed by Inventec's Inventec-designed NB products, will break the old NB thinking framework, and because the mainland's major customers have room for growth, future shipments are optimistic. Hope to be higher than the industry's growth momentum. At present, Inventec's Inventec accounts for 50% of Xiaomi's mobile phone orders. Inventec recently estimated that the total shipments of Xiaomi and other products will increase by 16% in 2016.
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