TV giants are vying to lay out where OLED TV is strong?

In the past few months, the OLED industry has continued to do so. With its superior color and design, OLED has made more people see the hope of breaking the industry bottleneck. Obviously, it is precisely because of the superiority of OLED and the broad market space that these industry giants will spare no effort to build up the OLED industry. As the next-generation TV technology, the OLED advantage that consumers appreciate most is still the appearance, but the color performance is neglected. This can not help but make people suspicious, is OLED TV to achieve the ultimate color advantage, but become a chicken rib?

Not long ago, many industry experts and scholars conducted a comprehensive tasting campaign for OLED TVs. Experts in the industry also expressed their views on OLED from different angles. At a time when LCD TVs are in a stagnation period, OLEDs are being seen by more and more people as the main trend of future display technologies.

High-quality images present a new era of OLED turn-on display technology

The image quality of OLED TV made Liu Zhigang, deputy general manager of the National Radio and Television Product Quality Supervision and Inspection Center, greatly appreciated. He believes that among the many factors affecting the quality of television, pure black background display and contrast between light and dark are important factors. Due to the different display principles, OLED TVs have a huge advantage over LCD LCD TVs in terms of picture quality. Since all pixels of the OLED are self-illuminating and theoretically the contrast is infinite, a perfect black display can be presented. LCD TVs can't completely block the light from the backlight, and light leakage and halo are inevitable. Most traditional LCD TVs have a contrast ratio of less than 5000:1, and they appear dark gray when playing a pure black screen.

TV giants vying for layout Where is OLED TV strong?

Comparison of black performance between OLED and LCD

Song Wenwen, deputy director of the Institute of Color Research at Tsinghua University, said that the color expression and infinite contrast of OLED TVs can leave a deep impression. OLED TV has real and natural color reproduction ability, and has a very high color saturation. It can reflect the solid color and strong contrast color very well, so that the whole picture is presented with a sense of freshness, fullness and beauty.

TV giants vying for layout Where is OLED TV strong?

OLED has ultra-high color reproduction and color saturation

Of course, the wide viewing angle of OLED TVs is also unmatched by LCD TVs. Usually, the family watching TV is multiple people, and each person's viewing angle is different, so the viewing angle of the TV is very important. Professor Sha Zhanxiang from the Beijing Film Academy was very touched after watching the pictures presented by OLED TVs: “I found that the chromaticity angle and horizontal/vertical contrast angle of OLED TVs are very good, and they can maintain the true color of the picture, and the image It has a good sense of hierarchy, which is the best performer in current TV products."

TV giants vying for layout Where is OLED TV strong?

Comparison of brightness and chromaticity angle between OLED and LCD

In terms of image performance, Sun Qifeng, an engineer in the Digital Television Standard Compliance Testing Center of the Ministry of Industry and Information Technology, also gave a more professional interpretation. OLED TV adopts self-illumination technology, and the response speed is much faster than LCD LCD TV. Compared with LCD TV, the response time is very small. Therefore, OLED can completely solve the tailing problem, and the high-speed dynamic expression can perfectly represent the ultra-high-definition fine image quality, and there is no residual image problem in daily viewing, which makes the family TV viewing experience fully upgraded.

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