As we all know, after 2008, LED as an “emerging industry†has been widely favored by capital forces and local governments. As a result, LED industry parks have sprung up everywhere, and listed companies in the industry have also crossed the river. . However, in recent years, with the gradual fading of the aura of LEDs, there are fewer and fewer plans for the LED industry in various places, and subsidies for the industry are becoming less and less, and “the poor will change, the change will pass, and the pass will last for a long timeâ€. Less companies began to “move their loveâ€, no longer put the center in the LED industry, but cross the border into the Internet, media, education and sports.
It is understood that in 2014, Alto Electronics invested in Pengding Chuangying for the early stage of financial electronic business transformation; Lianjian Optoelectronics has successively acquired six Internet media and outdoor advertising companies; in July 2015, Lehman and Li Mantie Beijing Lehman Kaixin jointly invested in the establishment of Lehman Kaixing Sports Culture Fund, focusing on investment in sports culture, sports technology, Internet and other fields in line with the company's development strategy; Liard also used the opening and closing ceremonies of the 2008 Beijing Olympic Games The successful combination of technology and cultural creativity integrates the brand advantages, creative advantages, product technology advantages and experience advantages of its subsidiaries in the audio-visual culture field to create a new type of “urban culture, tourism and performing artsâ€. "Business model; Qinshang Optoelectronics also in order to maintain the interests of Guangdong shareholders, to build the company's ability to continue to profit, transformation in education ... In addition to the above companies, Ai Bison, Sanan Optoelectronics, Sanji Xiongguang, Hongli Optoelectronics, Wanrun Technology, and Shiyida have also involved other fields.
In the face of the "emotional love" of the LED companies, Peng Jie, secretary general of the LED Branch of the Guangdong Electric Appliances Chamber of Commerce, said, "The cross-border of LED enterprises is also based on the current decision on the analysis of the industry, overcapacity and price competition. Intense, all the problems that enterprises need to face." Although the LED industry is still developing, the transformation effect remains to be seen, but in terms of the history and current status of the LED industry, cross-border will become a development trend of LED enterprises. At the same time, it has become one of the ways for companies to actively expand their new profit growth points. As Deng Kaimin, project manager and analyst of the Strategic Research Department of the Guangdong Semiconductor Lighting Innovation Center, said, “LED companies are no longer limited to factory-style self-sales, but there is a constant emergence of cross-border cooperation, group sharing, resource integration. And other new marketing models. "The future LED industry will no longer be a single-player "price war," but a road to a strong combination of strong and strong.
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