By Global Network Science and Technology Reporter Wang Nan: Jingdong has officially announced the reorganization of its 3C Business Unit, which has now been renamed as the 3C Business Division. This new division encompasses several key areas including communications, digital services, operators, the Internet of Things, library entertainment, and life travel.
In a major development, Jingdong Life Travel, part of the East 3C Culture and Tourism Division, has entered into strategic cooperation agreements with eight renowned domestic travel service brands, such as Finnair, Wanda Entertainment, Haichang Ocean Park, Days Hotel Group, and Beijing Shell. These partnerships will enable the sharing of data, channel access, membership integration, and customized marketing solutions, offering a more seamless and comprehensive experience for customers.
Meanwhile, the Jingdong 3C Entertainment Department revealed that on the first day of the Double 11 shopping festival, sales reached over 100 million yuan in just 24 seconds. This impressive performance highlights the growing strength and popularity of Jingdong's e-commerce ecosystem, especially in the entertainment and lifestyle sectors.
As the competition in the e-commerce and travel industries intensifies, Jingdong's strategic moves indicate a clear focus on expanding its influence through collaboration and innovation. With these new developments, it's evident that the company is not only aiming to capture market share but also to redefine customer experiences across multiple platforms.
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