Demand for small appliances is difficult to guarantee after-sales service

With the sustained and rapid economic development of our country, consumer income continues to increase, demand for small household appliances is very strong, has become part of the daily life of many families, according to statistics, rice cookers, cookers, electric kettles, indoor heaters, electricity Small household appliances such as pressure cookers have a household ownership rate of more than 50% in urban areas. A modern family has at least several small home appliances. In the field of small household appliances, the market has developed rapidly and the profit margin is huge. After years of development, China’s small household appliances industry has hundreds of small household electrical appliances. The annual sales value is as high as RMB 300 billion. However, because of the large number of products, miscellaneous brands and shoddy products, the quality of small household appliances is rather concentrated.

Many consumers think that the maintenance of small appliances is very inconvenient. First, the use of small household appliances, high frequency, prone to failure; Second, the short warranty period, many brand products is not easy to find special maintenance points; Third, many appliance repair points only repair large appliances, to repair a small household appliances, costs almost Half of the new camera is not as good as buying a new one.

Although the small home appliance industry develops rapidly, but the development time is short, the overall size of the company is small, and the strength is weak. The operation and management capabilities of the small household appliance enterprises generally lag behind, coupled with the lack of advanced marketing concepts as a guide, in order to survive, companies can easily The management focuses on objectives such as cost savings and short-term profit that are easy to measure and have obvious benefits, but lacks the necessary attention to service management, resulting in low service management levels, and not knowing how to establish an effective after-sales service system.

Some companies set up after-sales service outlets, but they are all loose-type special service units. Because the interests of companies and special maintenance outlets are not closely related to each other, it will inevitably lead to instability in such trust relationships, and may be replaced at any time for consumption. No maintenance. Coupled with the early development of enterprises in order to survive, small household electrical appliances enterprises scattered around the network to attract investment, to pick up the dish is the dish, leading to market fragmentation, more difficult for small household electrical appliance enterprise after-sales service. In the case that small home appliance companies still need their own blood transfusions to survive, companies do not have the funds, resources and capabilities to establish a service system. With the large number of manufacturers currently entering the field of small household appliances, it is difficult to ensure that unqualified or small-scale enterprises can produce products that fully meet the national quality and safety requirements.

When consumers purchase small household appliances, they should choose big brands and famous brands. This kind of product quality is guaranteed, and after-sales service is relatively guaranteed.