Taobao lifted the ban on online shop transfer: "divorce" and "inheritance" first

Taobao shop transfer policy is expected to loosen, under the premise of judging by the judiciary, to open the ban "divorce transfer" and "death inheritance" of these two transfer situations. According to reports, in order to better address the objective needs of changes in the main store, Taobao will open the "divorce" and "inheritance" of the two types of store transfer application online entrance, the current product and details are in the process of improvement, the first half of this year The system will be introduced.

According to the current regulations, Taobao shop can only be operated by a real-name-certified shop owner and cannot be bought, sold, rented or given to others.

Last year, several disputes over ownership of online stores sparked heated debates. In April of that year, the famous online shop “Seven Grids” with a sales volume of over 100 million yuan, due to the divorce disputes between husbands and wives, involved property divisions in online shops, becoming an important property that both parties refused to let go, and the judicial department was unable to value the online shop’s virtual property. Make a decision. After consultation by both parties to resolve.

Today, e-commerce has become an important business model. The reputation and popularity of online stores have become an intangible asset. "Where the online shop goes, it has become a very urgent problem to be solved." The relevant personages of the Chengdu Online Commerce Chamber of Commerce stated.

"We have also studied this issue for a long time." Yesterday, Taobao related parties. Taobao announced that in order to better address the objective needs of changes in the main body of the shop, Taobao will launch “divorce” and “inherit” the online application entrance for two types of store transfers. “The current products and regulations are in progress, 2013 The system will be introduced in the first half of the year."

The “divorce transfer” and “death inheritance” that Taobao intends to open will be implemented on the basis of judicial determination. It will open an online application for entry, facilitate transfer operations, and simplify the cumbersome procedure of transferring an application for divorce or inheritance.

In addition to the above two types of situations, many shopkeepers in the real world also want to dispose of the shops through "sale", "gift" and other situations. Yesterday, the reporter conducted a survey within a network of merchants in Chengdu. The results showed that some online shop owners are planning to "sell" or "donate" the online shop they are running to other people.

However, such transfer may not be completed. At present, the proposed opening of the transfer involves only the cases of “divorce transfer” and “death inheritance”. Taobao does not consider other plans such as buying, selling, renting, transferring, or giving gifts for the time being. The implementation.