LEDinside: Analysis of Retail Price Trends of LED Bulbs in January

According to the LEDinside latest LED bulb retail price survey conducted by research institute TrendForce, a global market research organization, this year (2013), the global retail price of LED bulbs maintained a fluctuating trend. The global average replacement of 40W LED bulb retail price in January 2013 showed an increase of about 4%, reaching 19.4 US dollars. There are fewer new items in each region, while the original commodity prices fluctuate more. In lieu of the 60W LED bulb segment, the global average price fell 4.3% to reach US$ 29.6. The price drop in Japan is the most obvious.

Replacement of traditional 40-watt incandescent light bulbs

LEDinside said that the global retail price of LED bulbs that replace 40W LED lamps showed an increase of approximately 4% in January 2013, reaching US$ 19.4. In January, prices in the United Kingdom increased by 14%. The prices of some of the original commodities rose sharply as a result of the end of the promotional period, while prices of other commodities rose slightly. No new items appeared in the region. In January, prices in Germany rose by 5.1%. Some of the original commodity prices were raised, and the exchange rate also led to price increases. There were no new items in the region. The average price of commodities in the United States rose by 5.5% in January. There were fewer new items in the market and the prices of existing products rose slightly. In January, the price in South Korea rose slightly by 0.9%. The prices of the original products did not change substantially. As the exchange rate fell, prices rose, and no new items appeared this month. In addition, the average price of goods that replaced 40W in Japan showed a decline of about 7.7%, the original commodity prices fluctuate slightly, and the price reduction action of some products was obvious, and the exchange rate increase also led to the price decline.

Replacement of traditional 60-watt incandescent light bulbs, Japan's new listing price lower

The global average price of LED bulbs that replaced 60W in January showed a 4.3% decline, reaching 29.6 US dollars. In Japan, the price drop was the most obvious. In January, prices fell by 13.4% to 28.4 US dollars. The changes in the prices of the original commodities in the region were relatively small, mainly due to the lower average prices of newly added low-priced items, and the rising exchange rate also led to the price drop. Prices in South Korea showed a slight increase of 0.9%. There is no change in the price of the original product. Mainly due to the decline in the exchange rate leading to price increases, no new items appear this month. In the United States, prices fell by 2.6% in January, the original commodity prices fell slightly, and the prices of new products were lower. In addition, prices in the UK showed a 0.2% increase, and the original commodity prices fluctuate slightly. In January, prices in Germany fell by 6%, and the prices of original commodities steadily declined. Korean manufacturers such as LG continue to launch new products in the UK and Germany this month.

Price trends in different regions of the New Year, market trend after the adjustment period worth the wait

LEDinside observed that the average price of LED bulbs that replaced 40W and replaced 60W in January was different in different regions of the world, while the price in Japan decreased more significantly. Some of the original branded goods such as IRIS OHYAMA began to significantly reduce the promotional price, and the new items were sold at lower prices. In the global market, due to the New Year holiday in January, most of the commodity prices in various places have floated. For different commodities, businesses started to clean up inventory at low prices or ended the promotion period to increase prices, resulting in less uniform overall price trends.

In addition, continuing the trend of Q4 in 2012, Korean manufacturers continue to adopt parity strategies in European and American markets. Such as LG's new products introduced in Europe in January, to replace the traditional 60W incandescent 14-watt LED light bulbs, luminous flux of 850 lumens, the European market price of about 28-30 US dollars, slightly lower than the average price. LEDinside believes that after the New Year's adjustment and transition period, various brand manufacturers will launch new strategies or actions, and the development direction of the LED bulb market in the new year is worth looking forward to.