Sany United Light: Future packaging competition is efficiency and labor costs

[Source: "High - tech LED - Technology and Application " 1 February issue reporter / He Wei ]

"The company's sales this year have doubled compared with last year, and the performance of other equipment manufacturers has also increased, but this is only a superficial phenomenon, the actual is a dark tide." Shenzhen Sanyi Lianguang Automation Equipment Co., Ltd. (hereinafter referred to as Feng Baihua, general manager of "Sanyi Lianguang", said frankly that the current decline in the gross profit of packaging companies is obvious to all, the market competition pressure is getting bigger and bigger, and the price war has become more and more heated.

This war has already spread to the closely connected equipment manufacturers. Although the overall revenue scale of equipment manufacturers has increased this year, the low-margin era of the downstream packaging industry has brought unprecedented challenges to equipment manufacturers.

Extended payment period

With the gradual release of application market demand, the packaging industry is facing a second expansion opportunity, and the demand for equipment has also increased, which is the reason for the current equipment manufacturers' performance growth. However, the increase in sales of packaging equipment does not mean that the market prospects are bright, and it is necessary to see the current situation of the increase in the payment period behind the sales growth.

"Under the premise of the uncertain macro situation, manufacturers are very cautious in purchasing equipment. The installment payment is the current main sales return mode, and the payment recovery period is continuously extended." Feng Baihua said that when the packaging industry expanded its production for the first time, The industry environment is good, the equipment is in short supply, the packaging factory can recover the cost in three to five months, and the supplier's payment is also relatively fast. However, the current second expansion, the golden age of packaging high gross profit has passed, and entered the industry shuffling stage. At this time, the packaging factory lacks confidence in the market and has to increase the pace of pre-expansion. At this time, the packaging factory is to pass on profits. The downward pressure began to use the supplier's payment, extending the payment time, resulting in relatively tight capital chain throughout the industry.

“In the case of sales growth and difficult payment, the quality of the equipment has become more important.” Feng Baihua said that the quality of the equipment needs time to check. If the stability of the equipment is not met, engineers need to go to the maintenance often. It takes time and effort, and it will also affect the recycling of the late payment.

He pointed out that as the industry develops more and more mature, customers' requirements for quality are getting higher and higher. In the past, packaging manufacturers were able to recover the cost of purchasing equipment for half a year, so there are not many considerations about the quality of the equipment. However, the situation is very different now. It takes at least two or three years for the packaging factory to recover the cost. If the equipment is not stable enough, the customer will default on the payment or request a free update.

In order to avoid the phenomenon that the tail is difficult to collect due to equipment instability, Sany Lianguang has established the concept of “continuously manufacturing high-speed, stable and highly automated spectroscopic and braiding equipment in the whole industry”. Under this concept, SMD and high-power intelligent splitter and tape machine produced by Sany Lianguang have achieved stable quality assurance for at least five years. Feng Baihua said: "The current market, at least five years of quality stability, can bring sustainable benefits to customers."

Adhere to technological innovation

“Sanyi Lianguang is a company that started from technology. Our route is to create a creative enterprise and an innovative product.” Feng Baihua attaches great importance to the innovation ability of the company. He stressed that Sany Lianguang is not a production-oriented enterprise. Production-oriented enterprises need a large amount of capital, price advantage and output advantage to rush to the market. Once the market fluctuates, such enterprises will face a great crisis. “Only creative companies can better cope with the turmoil of the market.”

In 2007, the development trend of the LED packaging industry was booming. As the market competition pressure continued to increase, more and more enterprises began to seek transformation and upgrading, and technology research and development is an important supporting force for enterprise transformation and industrial upgrading. Since its establishment, Sany Lianguang has been focusing on LED classification and tape-making equipment, and has been continuously researching and developing innovations. At present, it has two appearance patents and nine utility model patents. The company's latest tape machine has broken through the conventional design of the traditional tape machine.

According to Feng Baihua, the traditional braiding machine has a nozzle design, and the phenomenon of material dropping often occurs during the work process. In order to solve this problem, Sany Lianguang spent two years developing a new type of tape machine that sucks the mouth. The innovation of this taping machine is that no need to suck the nozzle, the whole process can achieve no material loss, avoid mixing and improve the effective production capacity. At the same time, it is faster than the traditional equipment 40K / h, the maximum speed can reach 50K / h.

At the same time, with the gradual expansion of the domestic LED packaging leading enterprises, the industrial concentration, the scale of individual enterprises and the degree of automation have all increased significantly, and the demand for packaging equipment has also changed.

"The high degree of automation, high speed, high precision, the overall solution of the entire production line has become a hot spot for LED packaging equipment." Feng Baihua said that with the improvement of the quality requirements of LED products in the domestic market and the rapid rise of domestic labor costs, Customer demand for equipment is faster, more accurate, better stable, and higher levels of automation.

At the automation level, Sany Lianguang has achieved certain breakthroughs. Among them, the SMD high-speed test sorting machine has a maximum speed of 36K/h. The large-capacity receiving cylinder can reduce the number of receipts, thus greatly improving production efficiency. At the same time, it is equipped with a large-capacity storage hopper to avoid frequent material addition. High automation, automatic fault elimination, maximizing production efficiency and reducing manual operation, enabling one person to operate 10 devices at the same time, which saves half of the labor cost compared with the previous one, and the degree of automation is much higher than that of general equipment manufacturers.

Unfinished
For more information, please refer to "High - tech LED - Technology and Applications" 1 February issue