According to statistics from the High-tech LED Industry Research Institute (GLII), the national LED output value exceeded 150 billion yuan in 2010, a year-on-year increase of 43%. It is expected that in 2015, the penetration rate of LED in the Chinese lighting market will reach 20%. Drive the relevant industries to reach 500 billion yuan.
According to GLII statistics, the total investment in LED downstream lighting applications in China was 23 billion in 2010, and this year it will increase the investment scale by 17 billion. However, the development of domestic LED lighting is not hot, and Zhang Longkai, the product director of Baishi Optoelectronics Technology Co., Ltd., is not excited. On the contrary, Zhang Longkai is deeply worried about the competition situation of the domestic LED lighting industry in the second half of this year. He said that the market will make one SMEs are facing the risk of shuffling.
The 500 billion yuan LED cake makes domestic and foreign lighting giants look at it. However, LED lighting products have been "satisfied", the market reaction is very cold, many companies have not received the expected return. Zhou Jianhong, deputy general manager of Konka Group Co., Ltd., said in an interview that the LED lighting market belongs to the explosive growth type, which is shuffled earlier and will last for a long time.
Cold market
The production capacity has not been released, and large enterprises have stepped in. The LED lighting market for SMEs is very cold.
In the past two years, the chip production capacity of domestic upstream epitaxial chip companies to purchase MOCVD machines has not been released, and both chip and packaging technologies have yet to be upgraded. In this context, Cheng Shiyou, general manager of Zhejiang Jingri Lighting Co., Ltd. gave an analysis to the reporter: "From the current situation, the breakthrough of China's LED lighting technology will take two or three years, and the release of upstream production capacity will at least still need Two or three years."
According to the GLII survey, small and medium-sized enterprises that have been engaged in LED lighting applications since last year are losing money. The domestic market is limited to government public lighting, landscape lighting, and commercial lighting that has just started, and the indoor general lighting with the largest market share has not yet Really up. Zhang Hongbiao, director of the High-tech LED Research Institute, believes that many small businesses are struggling to survive, waiting for the outbreak of the domestic LED indoor lighting market.
Although the market has not yet been opened, the current production capacity of LED lighting companies has been very large. Many traditional lighting giants and large enterprises that have just entered LED lighting are in the product testing period (in the past year, they have launched a full range of products). LED lighting products, but most release capacity in the form of OEM), waiting for the market to erupt. In this regard, Zhang Longkai reluctantly told the high-tech LED reporter, "This year, the global lighting market (including traditional and LED lighting) capacity has basically remained unchanged, but has entered a new 40% of the enterprise. However, in the case of the overall market demand remains unchanged And 40% more products to divide the same piece of cake, so how to digest it? The market has a critical point, beyond the critical point, will inevitably cause shuffling, leading to those small and medium-sized enterprises that are unable to support out of the market."
On the one hand, the production capacity has not yet been released, on the other hand, the influx of large enterprises. In the early years, small and medium-sized LED lighting companies were more profitable, but now they are facing tremendous pressure to survive.
A certain LED lighting manufacturer in China has revealed some subtle changes to the high-tech LED reporters. Since last year, the business model of relying on traditional treats to eat and order has been used less, and the price has been grabbed, and it has become increasingly difficult to survive.
At the same time, in 2011, the traditional home appliance industry giants, Konka, Skyworth, Samsung and so on have been involved in LED lighting, according to Zhang Hongbiao analysis, LED lighting companies will increase more than 1,000 this year, of which traditional lighting transformation enterprises will account for more than 50% The proportion.
For the future competitive landscape of enterprises, Zhou Jianhong told Gaogong LED reporter: "Small enterprises have no cost advantage. Konka Group invested in LED lighting in 2003, from R&D, production to sales; from packaging factory to chip factory to lighting factory. Formed a complete industrial chain, the cost advantage of this mass production is unmatched by many small and medium-sized enterprises."
Zhou Jianhong also said that the current pressure on large and medium-sized enterprises is mainly reflected in three aspects, one is the impact of the brand, the second is the cost impact under the scale, and the third is the impact of quality.
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