The joyful and worrying 2010 is about to pass, although the entire industry has experienced a “roller coasterâ€-style supply chain impact. But the substantial growth of the industry has indeed made everyone very productive. The double pressure of inflation expectations and stock release at the end of 2010 made the prospect of 2011 a thin layer of gauze.
From a macro perspective, the US’s “moderately loose†monetary policy has an irreplaceable role in global economic development while allowing the global community to contribute to the economic growth of the United States. Americans maintain good consumption, especially for IC and electronics. In the component industry, it is beneficial. I believe that the US market in 2011 will still maintain the growth rate in 2010. It is worth paying attention to the emerging market countries represented by China. Although they are under pressure from inflation, domestic demand is expanding and continuing. The necessary and inertia to maintain GDP growth, coupled with relatively affluent funds, will strongly promote further growth in the investment and consumer markets; the chaotic eurozone is stabilizing and it seems that at least it will not add too much to the global economy. power.
Returning to the IC and electronic components market, as it seems that there is a lack of “killerâ€-level applications in 2011, the market has become “tidal†in 2010, such as iPads, smartphones, mobile TVs, 3D and LEDs. Backlit LCD TVs will begin to spread, and while increasing the shipments in the IC and electronic components markets, cost pressure will also increase; demand for ICs and electronic components in energy-saving and emission-reduction-related industries will continue to expand, but Cost competition has intensified.
All in all, I expect the global IC and electronic components market to maintain a low growth trend in 2011, the market growth rate will be basically the same as in 2010, the shipment volume will be higher than 2010, the capacity utilization rate is lower than 2010, the supply and demand basic Balance but for a little more than demand.
LED backlight application entered the popularization period in 2011
Based on comprehensive multi-party information and market research, it is estimated that LED driver chips for LED backlights for notebook computers and LCDTVs will increase by 60% in 2010 compared with 2010; the number of LED driver ICs for lighting applications will increase by 26 in 2011. %; The number of LED driver ICs for various display signs and landscape lighting will increase by about 10% in 2011 compared to 2010. As a professional LED driver and control chip solution provider, we are full of confidence in the growth of the LED application market next year.
The successful application of LEDs in large-scale events such as the Beijing Olympics, Shanghai World Expo, and Guangzhou Asian Games further expanded the market demand; LED's role in energy conservation and emission reduction continued to increase, and stricter energy consumption standards were gradually introduced, which will promote buildings/landscapes and commercial use. And the demand for LEDs in public lighting; the application of LED backlights in notebook computers and LCDTVs has begun to pass the introduction period and enter the popularization period. The demand for LED backlights for LCDTV will exceed the market size of small-sized backlights such as mobile phones, becoming the most LED The main application areas. These related applications are inseparable from the support and cooperation of the corresponding driver chips with high performance and high applicability.
Riyuecheng Technology's LED driver and control chip solution is fully developed for the above market. On the basis of maintaining high reliability, high performance and high cost performance, it maintains product compatibility while providing high market for different subdivision applications. Applicable products that give customers more value.
The main technical challenge of LED driver and control chip is to further reduce the damage of EMI to application performance, environment and reliability; provide better color performance and higher gray level; improve power efficiency and reduce power consumption and higher Reliability and service life. To this end, Sun and Moon have become LED driver chip solutions provided by customers. While maintaining common general performance, technology innovation has effectively reduced EMI of the overall application system, improved power efficiency and reduced power consumption.
It also enhances color expression through higher gray levels, ensuring high quality and reliability by establishing enterprise standards based on national standards, adopting strict quality management, unified inspection systems and testing standards, and implementing third-party certification.
In addition, the effective supply of high-power and high-quality LED chips, the second bottom of the US economy, and China's serious inflation have forced the government to tighten monetary policy significantly, resulting in investment and consumption deflation, which are the main problems we may encounter in 2011. Market risk.
Finally, I would like to use a sentence to summarize the development strategy of Sun Moon into the Chinese market in 2011, that is: steady and steady, step by step, do things bigger, and reinvent the high-quality image of domestic chips with practical actions.
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