[Text|High-tech LED reporter Luo Shenghua] Recently, mobile phone enthusiasts are most concerned about the event that Lei Jun invested 100 million yuan to invest in You+ International Youth Apartment. As a real version of the Xiaomi community, You+ International Youth Apartment combines real estate leasing and online socialism to solve the housing problem for young people, and for the first time put forward the principle of “three no rentsâ€.
Lei Jun hopes to provide young people with a friendly public space through the three principles of "no renting over 45 years old, no renting with children, no renting with friends". His principle has also aroused widespread concern in the industry. .
"Knowing Lei Jun, I think of Jinshan Software and Xiaomi. In fact, Internet thinking can subvert any industry." Zheng Liyao, general manager of Gaogong Production Research Institute, held the "Emerging Industry Enterprise Brand Micro Marketing Practice Seminar" hosted by Gaogong Research Institute on November 29th. " Emphasis.
“From traditional paper media to PC networks, we have experienced a process from high trust to low trust. Entering the mobile Internet era will change the problem of lack of trust, which will affect the development of the entire industry.†Zheng Liyao believes that the Internet The business form is a customer-oriented business philosophy. The emergence of "Internet thinking" will make the traditional industrial products companies who are immersed in products and do not smell the B2B form.
In today's economic era dominated by market demand, the demand of the market is characterized by refinement and diversification, which makes the positioning of the brand more precise. In this process, accurate customer positioning is essential, and micro-marketing The emergence of this is in line with the needs of the enterprise.
"The emergence of mobile Internet not only makes people more "close", but its biggest change is to change the relationship between enterprises and consumers. The comprehensive competitiveness of enterprises will eventually be combined with product competitiveness, network competitiveness and fan competitiveness. Zhang Xiaofei, chairman of Gaogong Research Institute, said.
In fact, in the Internet era, accurate fan competition is the main strategy for many corporate branding. The so-called "Internet era is the era of the fan economy" also reflects the interaction in the transaction process. Businesses or businesses need to see products as a service, and find ways to turn the product into a link with the user, rather than selling the product to the customer.
The statement that “fans are kings†has been recognized by various marketing experts, and at the same time, specific acquisition plans have been proposed.
“Customer procurement is mainly composed of five elements: product value, demand, price, trust, and customer experience. The product is the armor-piercing project of the brand marketing process. A product must have certain characteristics.†Yingyan Team Marketing Management Consulting Co., Ltd. Brand Marketing Expert Guo Yunping believes that product features must be based on the interests of customers.
In terms of differentiated demand, Chen Xinghua, chief data analyst of Tianyi E-Commerce Technology Co., Ltd., believes that the interaction between Internet individuals will be more intelligent in the future. By analyzing and judging the data collected during the development of the Internet, In order to meet the precise demand of consumers, the demand for differentiated products will be further extended.
For the enterprise, how to quickly grasp it in the growth stage of this marketing method is worth considering.
In 2015, GAF will launch a new brand marketing system based on micro-marketing, including three new marketing platforms: official public micro-signal, APP client and mobile supply chain platform.
At the same time, the three major industry divisions (LED, lithium battery, robot) under the high-tech research and development will also fully integrate offline and online products and services, and analyze big data through two-dimensional code and micro-marketing system. Provide a more comprehensive brand marketing service.
Lei Jun hopes to provide young people with a friendly public space through the three principles of "no renting over 45 years old, no renting with children, no renting with friends". His principle has also aroused widespread concern in the industry. .
"Knowing Lei Jun, I think of Jinshan Software and Xiaomi. In fact, Internet thinking can subvert any industry." Zheng Liyao, general manager of Gaogong Production Research Institute, held the "Emerging Industry Enterprise Brand Micro Marketing Practice Seminar" hosted by Gaogong Research Institute on November 29th. " Emphasis.
meeting venue
Under the birth of new technologies, new media represented by the Internet has risen rapidly. From the portal to the mobile Internet, new media is growing at a high speed and accelerating. The new media and new ecological chain have changed the original media ecosystem and extended as fast as light. At the moment of media socialization and social mediaization, micro-marketing ecological environment and ecological relationship have become an important part of the network ecology.“From traditional paper media to PC networks, we have experienced a process from high trust to low trust. Entering the mobile Internet era will change the problem of lack of trust, which will affect the development of the entire industry.†Zheng Liyao believes that the Internet The business form is a customer-oriented business philosophy. The emergence of "Internet thinking" will make the traditional industrial products companies who are immersed in products and do not smell the B2B form.
Zheng Liyao, General Manager of Gaogong Research Institute
In the era of mobile Internet represented by WeChat, the new ecology of new media has brought unlimited convenience to the brand promotion of enterprises. Taking You+ International Youth Apartment as an example, Lei Jun’s real estate investment move can cause such great concern. It is very important that Lei Jun has taken advantage of his personal charm in the Internet industry chain and has carried out precise customer positioning.In today's economic era dominated by market demand, the demand of the market is characterized by refinement and diversification, which makes the positioning of the brand more precise. In this process, accurate customer positioning is essential, and micro-marketing The emergence of this is in line with the needs of the enterprise.
"The emergence of mobile Internet not only makes people more "close", but its biggest change is to change the relationship between enterprises and consumers. The comprehensive competitiveness of enterprises will eventually be combined with product competitiveness, network competitiveness and fan competitiveness. Zhang Xiaofei, chairman of Gaogong Research Institute, said.
Dr. Zhang Xiaofei, Chairman of Gaogong Research Institute
In fact, in the Internet era, accurate fan competition is the main strategy for many corporate branding. The so-called "Internet era is the era of the fan economy" also reflects the interaction in the transaction process. Businesses or businesses need to see products as a service, and find ways to turn the product into a link with the user, rather than selling the product to the customer.
The statement that “fans are kings†has been recognized by various marketing experts, and at the same time, specific acquisition plans have been proposed.
“Customer procurement is mainly composed of five elements: product value, demand, price, trust, and customer experience. The product is the armor-piercing project of the brand marketing process. A product must have certain characteristics.†Yingyan Team Marketing Management Consulting Co., Ltd. Brand Marketing Expert Guo Yunping believes that product features must be based on the interests of customers.
In terms of differentiated demand, Chen Xinghua, chief data analyst of Tianyi E-Commerce Technology Co., Ltd., believes that the interaction between Internet individuals will be more intelligent in the future. By analyzing and judging the data collected during the development of the Internet, In order to meet the precise demand of consumers, the demand for differentiated products will be further extended.
Meeting questions interactive session
Although micro-marketing is an online marketing method that has emerged along with WeChat, it is an innovation of the marketing model in the era of network economy, and its development trend is widely optimistic. But at the same time, because the new media industry ecosystem lacks sufficient stability and harmony, there are still many obvious imbalances, so it also faces a more complex world.For the enterprise, how to quickly grasp it in the growth stage of this marketing method is worth considering.
In 2015, GAF will launch a new brand marketing system based on micro-marketing, including three new marketing platforms: official public micro-signal, APP client and mobile supply chain platform.
At the same time, the three major industry divisions (LED, lithium battery, robot) under the high-tech research and development will also fully integrate offline and online products and services, and analyze big data through two-dimensional code and micro-marketing system. Provide a more comprehensive brand marketing service.
The guests took a group photo
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