March 9, 2015 – ImaginaTIon Technologies announced the launch of the new PowerVR High-Efficiency Video Coding (HEVC) IP series product, which is specifically designed to provide the highest quality H.265 coding, and can optimize the silicon area and bandwidth consumption.
The multi-standard encoder also provides a high-quality H.264 encoder that can be compatible with various AVC (Advanced Video Codec) decoders currently on the market.
The PowerVR Series5 video encoder is an ideal choice to meet the needs of flexible encoding applications. It can provide multiple resolution and bit rate support at the highest quality, and meet the market needs from 720p @ 30fps to 4K @ 60fps and higher. The first three IP cores in the new series include encoders optimized for high-efficiency mass markets, high-performance mainstream mobile markets, and ultra-high definition (UHD) content creation.
HEVC / H.265 video compression technology is specifically designed to provide video quality similar to the current AVC / H.264 encoding standard, but only requires about half the bit rate ─ this pair today transmits HD and UHD video through a limited bandwidth connection Content matters.
In terms of quality, the new Series5 encoder can provide all the important advantages of HEVC, but compared to H264, the required bit rate is less. In addition, this architecture has an advanced search algorithm, which includes a complete tool set implementation and optimized coding rate control algorithm, so that the PowerVR solution can achieve the same quality with a bit rate of less than 30% of other similar products. The new encoder can support 1080p @ 240fps high frame rate encoding, enabling faster real-time transcoding, slow motion recording and multi-stream encoding. The flexibility of the new encoder can bring significant benefits for a variety of specific applications:
· Cost saving, can burn and store more video content with less memory space
· Reduce the upload bandwidth frequency and power required to access cloud video hosting services
· Provides the highest quality for professional consumer video and entry-level broadcast video
· Minimizes the transmission bandwidth required to execute video conferencing / playback applications on mobile devices
· Real-time display of high-quality, low-latency video games on TV screens from mobile devices or tablets
· Meet the low-latency characteristics required for critical safety applications such as advanced driver assistance systems (ADAS)
Chris Longstaff, director of business development at ImaginaTIon, said: "The rise of 4K video demand has driven the need for a fully functional H.265 encoder and low-energy playback architecture to meet the required bit rate and power requirements. ImaginaTIon's new PowerVR video encoding The device can meet these needs and will play an important role in various next-generation devices that require ultra-clear video content. "
In view of HEVC will be used in a variety of applications, ImaginaTIon provides the encoder cores needed for different markets, all of which support Android, Linux and RTOS:
· PowerVR E5800: a professional consumer-grade encoder designed for 4K @ 60fps, with an enhanced color depth of 10-bit accuracy, enabling video encoding functions that comply with the ITU-R rec BT.2020 standard
· PowerVR E5505: High-performance encoder specifically designed to achieve 4K @ 30fps, suitable for tablets, mobile phones, home media gateways, surveillance cameras and other products
· PowerVR E5300: Area and power optimized encoder specifically designed to achieve 1080p @ 60fps, ideal for automotive applications such as wearable devices, camera-equipped IoT devices, entry-level mobile devices, and ADAS
Series5 encoders have unique features that enable lower latency, lower power consumption, and lower bandwidth encoding compared to other solutions. These features include ultra-low latency mode that enables sub-frame delays and direct input / output options, which eliminates the need to access system memory at the camera pipeline input or before network transmission.
To help customers quickly launch products with lower risks and costs, Imagination can provide advanced and complete software support for new encoders, including full driver support for Linux and Android, as well as a variety of flexible rate control options , And RTOS support.
Complete PowerVR multimedia IP product portfolio
Imagination's PowerVR Series5 encoder and decoder series products are an important part of Imagination's complete PowerVR multimedia IP product portfolio. Other cores include PowerVR Rogue GPU and PowerVR Raptor image processor (camera ISP).
Each core in the PowerVR series can work with any bus architecture, processor or other IP. Imagination has completed the optimized design between all PowerVR multimedia cores to maximize system performance and reduce energy consumption, Silicon area and memory bandwidth are minimized. For example, the tight coupling between the encoder and the camera ISP can reduce memory traffic, and can achieve a better bit rate configuration for a given bit rate to produce superior image quality. In addition, the optimization of the data path between the GPU, video encoder, and camera ISP can lay a good foundation for the next-generation applications of PowerVR-based high-efficiency video IP platforms such as IoT sensors, ADAS, security monitoring, and augmented reality.
Availability
PowerVR Series5 video encoders are available for authorization today.
About Imagination Technologies
Imagination is a global technology leader, and its products are widely used by billions of consumers around the world. Imagination has a complete silicon IP (silicon intellectual property) product portfolio, including the key multimedia, communications and general-purpose processors needed to create SoCs (system-on-a-chip), which can be used to develop a variety of mobile, consumer, Automotive, enterprise, infrastructure, Internet of Things and embedded electronic products. The company's unique software and cloud IP and system solutions can be completely complementary to these IP solutions, which can assist its authorized customers and partners to quickly bring products to market by developing SoC platforms with highly differentiated features. Imagination's authorized customers include many leading semiconductor manufacturers, network manufacturers, and OEM / ODM manufacturers that have developed the world's most iconic or disruptive innovative products.
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