In recent years, the wave of Internet-built cars or new-generation cars has changed from the previous press conference and PPT stage to the actual stage of sample cars and factory construction. This also allows us to see such things as singular cars. The listed companies, automakers, local governments, research institutes and other forces behind the emerging auto brands have become a new chess game with multiple forces.
The singular car has already "opened" the prototype on the stage in March this year. On November 9th, after a lapse of half a year, the former 360 and Jinshan Group senior vice president Shen Haijun started the company again at the end of 2014 and announced that he has won a new round of financing of 600 million US dollars. Construction of a production base in Tongling, Anhui.
Just before its release of these news, Zhishen deep dialogue singularity car founder / CEO Shen Haijun, the development of the first vehicle of the singular car, the future market positioning and core characteristics, how the singular car from cooperative production to self-built The factory and other content have been discussed in depth, and there is a clearer understanding of the multi-party forces involved behind the singularity car. The singularity is used to disassemble and look at the Internet-made "Dafa".
Interested vehicle manufacturers
When it comes to emerging car brands, the two most concerned issues are actually two – how much? When can I buy it? Regarding the answers to these two questions, Shen Haijun said many times - within 300,000, the first model will be produced in small batches at the end of 2017. However, since the production site of the Singular Auto in Tongling will not start until the end of 2017, its first model will be produced through cooperation with OEMs.
(The picture shows the "appearance + function" prototype of the singular car)
In fact, existing vehicle manufacturers have always been a very important presence in this wave of emerging vehicles. On the one hand, OEMs have ready-made and complete production lines and rich manufacturing experience, which can help emerging brands to quickly complete mass production of models and face the market as soon as possible. On the other hand, China's policy requires that emerging automobile brands need to have production qualifications such as factories to produce and sell cars. Emerging brands can solve qualification problems faster by cooperation with OEMs.
In addition, the construction of automobile factories and supporting facilities, as well as the subsequent operation and management, require huge investment. It will be a huge financial burden for emerging brands that are still in the startup stage. The choice of cooperation with OEMs is obviously a new one. The path of reality is also more easily recognized by investors.
Therefore, we have also seen companies such as Xiaopeng Automobile and Weilai Automobile have signed cooperation agreements with OEMs to use their existing production equipment and production experience to promote mass production.
For the whole vehicle manufacturer, in addition to being able to bring a new generation of work income to the emerging brands, they can also participate in the research and development and manufacturing process of the new generation of electric vehicles, and learn some new design concepts. And ideas. At the same time, electrification is an inevitable trend in the future development of automobiles. Participating in the R&D and production process of these emerging brands, and even investing in these emerging brands through investment, is also a strategic layout for the future electric vehicle market.
However, Shen Haijun did not reveal which car manufacturer is working with the singular car. But there are some clues from the existing information. At the press conference on March 9 this year, Shen Haijun showed a picture of the factory when he talked about mass production. Some auto media have recognized that this is a new energy plant of BAIC. In addition, BAIC New Energy has been very active in the field of electric vehicles, so there is a view that Singular Auto and Beiqi New Energy are closer.
However, on November 9th, Singular Auto announced that its production base has been confirmed to fall in Tongling, Anhui. For manufacturing companies, supply chain support is a very important consideration in their location choices, while Anhui Province currently has two complete vehicle companies, Jianghuai and Chery.
Public reports show that Jianghuai Automobile has signed a cooperation agreement with Weilai Automobile. Both parties will invest huge sums of money to upgrade the production line of Jianghuai to promote the mass production of Weilai's first electric super-run, so the only remaining singularity is Chery. It is.
The singularity that Shen Haiyan revealed in the interview will use the lightweight body design and supply chain information to magnify the possibility of cooperation between Singularity and Chery. In the interview, he said, “The electric car is very heavy for the body. Sensitive, adding 100 kilograms of weight will lead to a significant increase in costs.... We can take advantage of Chery's supply chain near Anhui."
In terms of the supply chain, Chery has a large number of supporting suppliers gathered near the Chery Wuhu factory, and "the distance from Tongling is also within 300 kilometers." The most important thing is that the joint venture between Chery and Jaguar Land Rover also has a lightweight all-aluminum body production line in Changshu and is one of the only three all-aluminum production lines in China. In short, Chery can provide both a supply chain for singular cars and a lightweight body production experience, just in line with Shen Haijun's two requirements.
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