Sony’s TV business achieved profitability in the 2014 financial year after a lapse of 11 years, and in fiscal 2015 it also achieved an operating profit of 25.8 billion yen. Since fiscal year 2016, Sony will no longer publish its individual profit and loss statement for the television business, but Takagi said that “the performance of this year has been adjusted upwards and it should achieve profit growthâ€.
With regard to the reasons for the strong performance of Sony TV, he cited the focus of Sony's focus on developing quality, design, and ease of use, and stated that "there will be more, if not more, research and development costs in the future." Takagi denied the reorganization of Sony's TV business and stated that "the structural reforms in 2012 have ended."
In addition, Sony will also vigorously promote the sales of 4K TV. In Sony TV sales, 4K televisions accounted for 38%. Takagi said, "We hope to reach 55% in 2016 and 60% in 2017." In addition, Takagi revealed that Sony is discussing the launch of 8K Ultra HDTV to the market by 2020.
Takagi pointed out that in terms of the Internet of Things, Sony TV has been highly valued by consumers based on the voice search function provided by Google's operating system. He said that "we will work together with Google to explore various needs and discuss the future development path."
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