As the popularity of the LED lighting market continues to increase, market competition is becoming increasingly fierce. In addition to price cuts to meet the needs of consumers, LED lighting manufacturers began to introduce new technologies in LED lighting applications to open the gap with competitors in 2014. Among them, Flip Chip LEDs are particularly affected by the lighting market. Pay attention to it. LED inside research associate Yu Yu said that the market size of flip-chip LEDs will grow rapidly from $1.5 billion in 2013 to $5.5 billion in 2017.
The flip-chip LED can be driven by large currents in structure, has several advantages of high reliability, high luminous flux and cost reduction. It has been applied in FLASH LED and automotive lighting and other related fields. As for lighting applications, various LED manufacturers have also launched corresponding products to the client to deliver samples in 2013. Although the flip-chip LED technology has been in the market for quite a long time, the price of the limited technology has made the unit price high and it has been delayed.
Chu Yuchao pointed out that flip-chip LEDs have the opportunity to start a large number of TV backlight applications in the second half of 2014. As more and more LED manufacturers enter the flip-chip LED technology field to gradually form economies of scale, there will be opportunities to further reduce costs. .
Global LED bulb demand will increase by 86% in 2014
The rapid decline in the price of alternative lighting products has led to the replacement of global LED light sources. Among them, bulb lamps and lamps have become the most demanding alternative light source types due to high consumer acceptance and high replaceability. LED inside analyst Wang Ting said that compared with 2013, the global LED bulb demand will increase by 86% in 2014, while the LED lamp demand growth rate will reach 89%.
In terms of retail price of the global light bulb market, according to LEDinside statistics, in January 2014, the average retail price of LED bulbs replacing 40W worldwide decreased by about 21% year-on-year, and the price of LED bulbs replacing 60W decreased by about 28%. The rapid decline in the prices of the first-line brands has accelerated the regulation and integration of the regional markets. In addition to the price fluctuations caused by the listing of high-performance new products and the promotion period of individual products, the prices of bulbs in various regions have shown a steady downward trend. At the same time as the price drops, the price/performance ratio of products in various regions is gradually increasing. In addition, the development of LED-related standard policies and the launching of replacement standards in various regions have also promoted the development of the global LED lighting market.
China's LED packaging market is smaller than market expectations in 2013
In 2013, China's LED packaging market grew by 20% year-on-year, lower than market expectations. LEDinside analyst Yu Bin said that the continued decline in prices is the main reason for the slow growth of the market. Commercial lighting is the main driving force for the growth of LED packaging market in 2013; the backlight packaging market is affected by the increase in penetration rate of domestic TV and smart phones, and the market scale is further expanded; however, in the display screen and other mature fields, the market growth is relatively limited.
Yu Bin divided the Chinese LED packaging market into three camps, namely the international manufacturers camp, the Taiwanese manufacturers camp and the mainland manufacturers camp. In 2013, the international manufacturers camp performed best in the Chinese market, with the fastest growth rate; the mainland camp maintained steady growth; Taiwanese manufacturers were relatively sluggish. Yu Bin believes that international manufacturers have accelerated into the pace of China's LED packaging market. In the short term, the impact of the rise of mainland manufacturers is not significant; the concentration of mainland domestic packaging industry is gradually increasing, and the development of excellent manufacturers is fast; while Taiwanese manufacturers are subject to The rise of mainland manufacturers has a greater impact and the market share has gradually declined.
The supply and demand of the sapphire substrate industry in 2014 will be expected to reach a balance
Benefiting from the demand for lighting market, the LED industry is not weak in the off-season; the use of sapphire substrates on smart phones is becoming more and more diversified, including the camera's protective lens and Home button, which are beginning to introduce sapphire substrate materials. The demand for sapphire substrates continues to grow. Wu Yingjie, an associate researcher at LEDinside, pointed out that the supply and demand of the sapphire substrate industry in 2014 will be expected to reach a balance.
The overall sapphire substrate has risen in non-LED applications. LEDinside estimates that the proportion of non-LED applications will increase to 33% in 2014; among them, the application of sapphire substrate on mobile phones, including the need for camera protection lens and Home button most. If the iPhone 6 and iWatch introduce sapphire protection panels at the end of 2014, the demand for sapphire substrates will grow exponentially.
In terms of price, the current sapphire substrate market price has gradually come out of the bottom, two-inch sapphire crystal rods benefit from LED and non-LED market demand, March offer began to rebound, the price fell to USD4.2~4.5; four-inch crystal rod The market is obviously benefiting from the LED market demand, the price has come to USD16~18; the six-inch crystal rod market is limited because of LED demand manufacturers, and the original SoS market turns to SOI technology development, the price of six-inch sapphire crystal stick still presents Flat.
China's LED lighting industry is the top three: Dehao Runda, Mulinsen, Sanan Optoelectronics
According to the performance forecast and annual report disclosed by LED listed companies, the LED industry generally increased revenue in 2013, and the reason is that LEDinside senior analyst Wang Fei believes that the root cause lies in the tragedy of the commons caused by excessive investment, and the solution method One is to eliminate exit thresholds, reduce the number of enterprises, and reduce the intensity of competition through mergers and acquisitions between enterprises. The second is to enhance the protection of intellectual property rights, encourage enterprises to innovate to curb plagiarism, and provide a better competitive environment for outstanding enterprises to win.
Wang Fei also said that in the future, China's LED lighting industry competition is likely to start in several camps of Dehao Runda, Mulinsen and Sanan Optoelectronics as representative enterprises, forming a three-legged oligopoly like the BAT of the Internet industry. It can simplify the EMS (E=ETI, M=MLS, S=SANAN) called the Chinese LED lighting industry.
Associated reading
LED chips are estimated to be 61 billion pieces this year.
According to NPD DisplaySearch, the demand for LEDs for LED backlight modules is decreasing, but the demand for lighting is rising rapidly. The total demand for LED chips is expected to grow from 17 billion in 2012 to 61 billion in 2014.
According to NPD DisplaySearch's latest LED lighting and display supply and demand quarterly report, global LED lighting chip sales in 2013 reached 1.1 billion US dollars, and is expected to reach 3.4 billion US dollars by 2017. Based on 500 & TImes; 500 micron standard size estimates, the total demand for LED chips is expected to increase from 17 billion in 2012 to 61 billion in 2014.
However, while demand for LED lighting will increase in the next few years, demand for LED backlight wafers for TV panels and other display devices is expected to decline from 2014. The decline in demand for backlight chips is mainly due to the slow growth in sales of LED-backlit LCD TVs, while the increased efficiency leads to a reduction in the number of LED chips used in each backlight module.
Sales of LED-backlit wafers in 2013 were $2 billion, but are expected to fall to $1.4 billion by 2017. In contrast, demand for LED lighting chips has grown since 2012 and is expected to continue to grow into 2017.
NPD DisplaySearch LED backlight module and lighting analyst Steven Sher said that the long-awaited market growth wave of LED market researchers has finally arrived. With the decline in demand for LED backlight modules, the significant growth in the LED lighting market has helped LEDs continue to grow.
NPD DisplaySearch analysis will continue to replace traditional fluorescent lighting as the cost of LED fluorescent tubes declines, especially in offices and workshops that require 24-hour lighting. LED tube is currently the most popular LED lighting product, because compared with the traditional fluorescent lamp, the LED tube is not mercury-containing, and it is 50% more energy-efficient and has a longer service life.
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