On April 7th, TCL held a grand spring conference in Shenzhen. The TCL Group’s TCL Multimedia, TCL Communication, Home Appliances Group, Smart Home, Internet Applications and Services business groups and other industries collectively unveiled, demonstrating TCL Group’s “Dual + "The strategic transformation of technological innovation results can be important in this conference. During the press conference, Li Dongsheng, chairman of the TCL Group, also accepted an interview with the reporter and revealed plans for the future layout of the company.
Print display technology was first mentioned by TCL Multimedia CTO Chen Guanglang at the TCL conference, and stated that TCL has made a full range of layouts in terms of technology, ecology, research team and other aspects of printed displays. At the same time, Guangdong Province has clearly included the printing display in major scientific and technological projects in Guangdong Province, and the national major new material project has also clearly included display technology in one of the five special items. The 13th Five-Year National Strategy just released last month also clearly positioned the display technology as a national strategy.
What is a printed display technology?
Chen Guanglang said that the reason why OLED TVs have not formed mainstream trends has been that one of the most important reasons is that today's mainstream OLED production technology uses a vacuum evaporation method. After vacuuming, organic materials are placed on the vessels to evaporate. The entire process is very cumbersome and complex, but also uses very sophisticated manufacturing. Not only is the production cost high and the yield is low, but the main reason is that there is no way to achieve a large area. So global monitor engineers are striving to pursue new production methods, the so-called print display.
Li Dongsheng, chairman of TCL Group, said that the printed display technology can replace the traditional AMOLED evaporation technology to reduce costs, making AMOLED TVs more competitive. In addition, the print display technology process can be more easily applied to large-screen flexible displays, and there will be a greater future in commercial applications.
It can be seen that the print display technology has already outlined a beautiful vision, which can significantly reduce the production cost and increase the chance of a large area. This is the direction in which all monitor engineers pursue their efforts. It is undeniable that it actually combines a lot of material properties with a lot of soft body mechanics, including a development technology of the process, materials, equipment, and overall device capabilities.
TCL Communication is a very important section of the TCL business. According to the latest financial report data released by TCL Communication, in 2015, TCL Communication secured the status of the world’s fifth-largest mobile phone maker with over 80 million mobile phone sales, and continued to maintain the top domestic sales of domestic mobile phones. . However, in the Chinese market, the TCL communications business has been facing resistance in recent years. In 2015, TCL Communication Technology's net profit was 853 million, a year-on-year decrease of 1.27%. Therefore, the full attack on the Chinese market became the strategic focus of TCL Communications this year.
Li Dongsheng, chairman of TCL Group, said in an exclusive interview: “The mobile phone really did not do us very well last year. So we made a major reorganization of the Chinese business team of TCL mobile phone. Today, our mobile phone team may not be released as spring. The key point is that they need a little more time to re-plan China's business strategy and re-define the product, because from the last year and the past few years our business operations in China, the performance of mobile phones has not been satisfactory, we feel that the entire Chinese mobile phone Business will have to make a big change."
Yang Lan, chief operating officer of TCL Communications and president of China, emphasized that TCL Communication China will focus on optimizing its overall operation strategy this year, using TCL's own ultra-high-level manufacturing capabilities and ODM control capabilities to fully improve product quality; The sales channels will maintain the parallel development of operators and open channels, strive to improve and improve the open market channels, and expand online and offline simultaneously; adopt a flattened and professional management structure to comprehensively increase the efficiency of team operations.
"We look forward to it after about three months. We in China will have a new generation of smart phone products that can be launched." TCL Group Chairman Li Dongsheng said in an exclusive interview that he is currently leaving time for TCL communications and he fully agrees with the TCL industry. Success in the global market will first of all be successful in the Chinese market. This is also true for communications, so the next step is to rebuild the competitiveness of TCL Communications in the Chinese market.
"TCL's overseas sales accounted for 47% of the total sales income of TCL 104.6 billion yuan." TCL Group Chairman Li Dongsheng believes that overseas consumers are very much recognized as TCL brand products. For overseas markets, Li Dongsheng also stated that from a macro perspective, the entire Chinese brand’s market share in consumer electronics, communication products, and home appliances is also increasing. Therefore, this depends on the continuous efforts of Chinese companies to enhance our own competitiveness in terms of technological innovation capabilities, brands, channels, and service capabilities of our products, as well as capabilities such as smart TVs, smart phones, and Internet application service capabilities. There is a higher market share in overseas markets. TCL has always been positioned as an international company, so we are confident that overseas sales revenue growth will exceed domestic market growth in the future.
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