Last Friday (March 16), the 2018 China Automation and Smart Manufacturing Services Annual Conference successfully concluded. The splendid nature does not have to be said. According to many unnamed users, this year's Zhizo Service Leadership Summit Forum has made the industry Friends benefit a lot and think a lot.
It is no surprise that this kind of feedback was received, because Ben Wang is also intoxicated by the charms of big brothers and unable to extricate themselves.
With regard to the discussion of the automation market in 2018, what opinions do you have? Today, we may wish to take a long-term look, put on large-angle perspective glasses, feel the market!
At this year's Zhizhi Service Leadership Summit, we were honored to have invited six industry pioneers, namely Jian Jian, Founder of China Enterprise Control Group, Zhu Xingming, Chairman of Shenzhen Huichuan Technology Co., Ltd., and Rockwell Automation (China) Limited. Bob Buttermore, President, Greater China Region;
Jian Jian, Founder of China National Control Group (left), Zhu Xingming, Chairman of Shenzhen Huichuan Technology Co., Ltd. (middle), and Bob Buttermore, President, Greater China, Rockwell Automation (China) Co., Ltd.
Gu Jiandeng, President of Phoenix (China) Investment Co., Ltd., Liu Qianjin, Chief Technology Officer of ABB (China) Co., Ltd., and Chen Minren, General Manager of Delta Electronics Group, Delta Electronics Group, served as guest speakers. The moderator was our host. .
Chairman of Phoenix (China) Investment Co., Ltd. Gu Jiandang (top left), CTO of ABB (China) Co., Ltd. Liu Qiang (top right), Delta Group - General Manager of Zhongda Dentsu Electromechanical Division Chen Minren (lower left), President of gongkong Pan Yingzhang (lower right)
Well, not much to say, we started watching!
Pan Yingzhang
As we all know, the 2017 industrial market has brought us a lot of surprises. So what is the continuation of surprise in 2018 or return to calm? We invited the top suppliers and market participants in the industry to present their views and bring us a deeper understanding of the market.
As early as 2010, the industry market ushered in a high growth. After a period of 7 years, we again ushered in double-digit GDP growth in 2017, which is a double-digit increase.
So the first question is: Is this unexpected surprise just as short-lived as it was seven years ago, or is it starting a new starting point for the golden cycle like we did before 2007?
Jian Jian
I think that the last (2010) increase in the scale of the industry, and this time it has brought more technological progress, is what the official said supply-side reform.
Since the overall level of China's manufacturing industry is relatively large compared with that of developed countries, transformation and upgrading are necessary. The market growth in 2017 has promoted the transformation of industry demand from the extensive to the lean.
Zhu Xingming
Nowadays, consumption accounts for about 60% of GDP growth. This shows that the fundamental change is the change in consumer attitudes, consumption patterns, and consumer entities.
The market promotes supply-side reforms, and for manufacturers, it is necessary to increase manufacturing capacity to meet the growing demand of middle-class consumers.
China is currently the largest consumer group in the middle class in the world. Therefore, this group has a large driving force for the manufacturing industry. Consumption patterns, consumption concepts, and the most important changes in consumer entities will promote the sustainable development of the manufacturing industry and help the industry. upgrade.
Therefore, the growth of the industry market will continue to grow with the increase in consumption.
Bao Bowen
The rapid growth of the industry in 2017 has reflected this in various industries.
Crossing all industries is an important feature of the market growth in 2017. The industry has generally improved and the demand for efficiency has also increased.
Second, for smart manufacturing, the integration of IT and OT is an important driving force for this market growth.
R&D and innovation in all walks of life are the third most important growth point.
Gu Jian Dang
I think that the growth in today's era is an industrial transformation and upgrading of resources under the new normal.
Manufacturers have thoughts, achievements, innovations, and competitiveness in the transformation of China's economic model under the new normal. They are destined to bring about sustained growth.
This transformation and upgrading is not to abandon more and more industries, but to attract more and more players, which may be the trend of the times.
We are in the process of historic transformation and will encounter a lot of innovative ideas. Only companies that actively embrace the future can be invincible in the future. While embracing the future, we also have confidence in the future.
Liu Qianjin
Nineteenth Congress summarized a major contradiction definition and change. This is completely in line with our earlier question. It turned out to be from scratch, but now it is from there to even better. Production needs change, and industrial automation also requires corresponding changes.
The second is that after years of technology accumulation, it has reached a new starting point. From the automation of the past to software, to digitalization, the combination of economic growth over the next 10 years will certainly create more opportunities for renewal.
Chen Minren
Combined with the growth in 2016 and 2017, I summed up the following reasons:
1. Automation involves many consumer tiers. The first major growth factor is the consumption of terminals. There are many new products such as handheld devices and mobile devices that require more sophisticated processing. The demand for industrial automation products is getting higher and higher.
2. The issue of absenteeism and aging that has been discussed in the past has always existed, forcing manufacturers to largely adopt automation to solve the problems of absenteeism and aging.
3. Smart manufacturing drives the investment in the entire industry. We have found in some industries that consumers are now more inclined to personalize products. Manufacturers have transformed from large quantities in the past into small batches of personalization, and individual needs have increased the profits of suppliers. Immediately afterwards, these profits can continue to be invested in upgrades of manufacturers' automation equipment.
4. In the past, such as robots, machine vision and other high-priced products, the current price has gradually become acceptable level, the price of advanced automation products has led to the overall demand.
Pan Yingzhang
This round of questions is summarized and it can be concluded that development is sustainable. The driving forces mainly include the upward economic environment, the country's advocacy for supporting high-quality development, industrial upgrading, and the stimulating of consumer demand, coupled with the drive of intelligent trends. These driving forces will drive the sustainable growth of automation in the future.
Then, in the year of 2017, what smart manufacturing or smart transformation projects have your companies involved in, do you think smart manufacturing has become an effective driving force for growth?
Chen Minren
We are very happy to share with you. We are aware of the whole situation of smart manufacturing. We all know that Delta is an automation manufacturer and its products cover all automation products from the upper cloud to the robotic arm.
In addition to automation, Delta is one of the best electronics manufacturers in the world. Its global turnover is around 70 billion US dollars, and most of its manufacturing is in China. Our production line upgrade program has the following steps:
First, smart machine;
Second, smart production line;
Finally, from smart logistics to smart factories.
This one of the production lines directly into our program, we take our own production line as the best smart manufacturing site. As a result, the original production line has only one-tenth of the remaining personnel, the production capacity has increased by 15%, and the energy consumption has been reduced by 30%.
The whole process down helps to increase profits, we will put this part of the profit
Continuing to invest in our production line is a big driver for us.
Liu Qianjin
ABB's business covers a wide range of products, from electrical automation to process industries to discrete industries. The more representative robots have grown considerably as part of the business, and ABB robots account for more than 50% of global shipments in China.
In the process of continuous development, we have noticed that economic growth is moving toward digitization. Here, I launched an ABBAbilityTM digital solution and platform for domestic industry, transportation and public utilities in Hangzhou last May as an example.
First, we have enhanced some existing products and businesses to provide customers with digital platform solutions. One of the first examples to be mentioned is the joint operation center platform we launched at the Maritime Exhibition for ships in November last year. Currently, this platform can combine more than 700 ships operating at sea by remote means to provide remote maintenance and diagnosis. service.
Second, we have made more investments in product portfolios. We have also increased our product offerings and increased our business plans. Last year we acquired GE's industrial systems business and B&R to make our automation product line more complete.
Third, we have established a cooperation program for the entire industry's ecological chain. In terms of the platform, we have established strategic relationships with Microsoft and IBM, and used cognitive computing to provide better solutions for intelligence.
We have also conducted deep integration with Alibaba and Huawei to enable our products to better provide digital solutions to the Chinese market. We believe that digitalization is very promising, and there are more opportunities for digitization to be jointly developed.
Gu Jian Dang
There is no doubt that Phoenix Contact is a product-oriented company with a core of detail. In the wave of smart manufacturing, Phoenix Contact China has strategically deployed and invested a lot in improving the competitiveness of the total smart manufacturing solution.
Many people will ask: Why does Phoenix Contact do this? Will it deviate from the strategic positioning of professional product companies? I think in a sense, the opposite is true.
Today in the context of an intelligent era, the fundamental competitiveness of a company, whether it is products, technologies, or a small area that provides solutions at the core, must be based on the value of the ultimate industry and customer core applications.
Phoenix Contact first needs to solve two problems in the future smart wave:
First, understanding of the smart manufacturing total solution. Only by accurately grasping the core customers, users or industry difficulties and pain points of Phoenix Contact, can we have a deep understanding of the overall solution for intelligent manufacturing, and then go back to the Phoenix Technologies' technology and solutions.
Secondly, for players in the industrial automation field, automation, information and production lines, and future intelligent technologies must be organically combined. First of all, we opened up all the links within Phoenix Contact and turned all automation technology departments, IT departments and software departments into a single system, and considered the future changes in the smart world in a system.
On the second level, Phoenix Electric is the provider of the final solution for domestic large-scale demonstration enterprises. In this process, Phoenix Contact organically combines its own understanding of the industry, automation, and informationization with the strategic framework of its customers.
On the third level, facing the future of the traditional automation industry, Phoenix Contact hopes to link the industrial control language with the future Internet domain. One of the most difficult nodes is PLC. Phoenix Contact owns automation technology that integrates IT and PLCnext Technology has been introduced to help achieve networked production. Phoenix Contact hopes to work together with more partners and become the promoter of an open automation ecosystem that will open up cross-border integration.
Bao Bowen
Rockwell Automation focuses on providing three levels of technical solutions for various industries.
The first level is smart devices. The main function of these smart devices is to pull big data from the underlying application to the upper layer of the network.
The second level is smart devices, which use information to link these devices from informationization, automation, and transmission.
The third level is the top level, the smart factory level, which will further analyze data collected from smart devices and smart devices.
These solutions bring value to users while also stimulating the growth of Rockwell Automation. These growth include the information processing and information analysis platform. In addition, they are also a great growth point in the aspect of interconnection services.
It is not just product technology. It communicates with customers in different industries and promotes the full growth of Rockwell Automation, thereby further creating value for customers.
Zhu Xingming
In fact, domestic companies such as Huichuan, we will be afraid when the wave of smart manufacturing comes. Although the market is developing well, local brands are still difficult to compete with international brands.
Therefore, we started from self-improvement. We did five pilots two years ago and assigned them to five different business departments. We tried to create a pilot for four industrial cities and made a way to grow from “ant†to “imageâ€. .
Secondly, I would like to share with you my understanding of smart manufacturing. I think there are two things that smart manufacturing must pay special attention to:
1. Smart manufacturing should start from the entire life cycle of the industrial chain ecology and products and solutions. How to manage a company from the entire life cycle of the entire industry chain, industrial ecology, products, and solutions is an issue that must be considered.
2. Intelligent manufacturing is essentially different from digital manufacturing or automated manufacturing. Intelligent manufacturing is to quickly and efficiently solve the individual needs of consumers and customers. Compared to merely improving efficiency, it is of utmost importance how to rationalize the logic of smart manufacturing from differential requirements.
Jian Jian
Although China's independent brands are not as good as international brands, we have the opportunity to grow.
For Central Control, we started in 2000 and we are committed to improving the hardware algorithm optimization in order to better improve product quality and reduce energy consumption. It is believed that with the popularity of automation, many companies will solve automation problems in the next 3-5 years.
For the process industry, the improvement of automation level is very necessary. We are still actively exploring how to apply better algorithms and software.
Last year, Central Control's growth in the area of ​​smart manufacturing was very fast. This shows that the needs of enterprises are very urgent, but relying on a single force is not sufficient to meet the huge demand. Therefore, in the future, there will be great cooperation among enterprises.
Pan Yingzhang
The ongoing two sessions have once again emphasized that as a driving force for technological innovation, China has introduced new policies around new technologies each year. For example, in 2017, a number of related plans for artificial intelligence, 5G communications, big data, and cloud computing were introduced.
How will these new technologies and new policies affect our industry and markets?
Liu Qianjin
When we discuss the introduction of new technologies and the use of smart manufacturing, I hope everyone will be more cautious and objective. No matter artificial intelligence or 5G, big data, etc., it will definitely bring us more opportunities. We should have the goal and conditions to find the optimization method instead of carrying out too many mysterious things.
We see from another latitude that there are many real needs and cannot rely on existing technologies. Whether it is Google or Baidu, these algorithms still have a big gap with our current needs. Although they can bring about optimization, they are not Simply referring to an algorithm can produce results, lack of expert experience and depth of industry cooperation, artificial intelligence can not be applied to manufacturing.
So now I have confidence in digitalization and have confidence in the introduction of new technologies, but we are always on the road to the digital process.
Gu Jian Dang
For the industrial sector, universal automation is the number one priority. There is no doubt about this.
In the same way, it is also necessary for future investment and awareness, and it is necessary to think deeply and participate.
Phoenix Contact has established STS (Phoenix (Nanjing) Intelligent Manufacturing Technology Engineering Co., Ltd.) as a platform and tool for investing in the future, and all new technologies such as automation, informatization, and future-oriented artificial intelligence will participate.
In the future, the first phase, second phase, and third phase of smart manufacturing, players like us, at the very least, should not miss this bus, and must use new mechanisms to interface with the new era.
In addition, as one of the sponsors, Phoenix Contact participated in the establishment of the Nanjing Robot Research Institute. Although Phoenix Contact does not do robotics or artificial intelligence, we will use a cooperative and ecological approach to enable Phoenix Contact to openly link with all future new technologies such as artificial intelligence and current blockchain technology, and embark on the journey to the future. journey of.
Bao Bowen
History shows that the vast majority of new technologies contribute to the progress of society.
Taking artificial intelligence as an example, many people will fear that artificial intelligence will replace manpower, but in fact, precisely because of artificial intelligence, on-site workers can master higher levels of knowledge and skills to do more useful work and thus will create more. More job opportunities.
The development of technology drives the market. In the process, it constantly invests in related resources and professionals in order to drive the continuous progress of the industry.
In addition, during this process, the cooperation between manufacturers and suppliers has been accelerated, and there have been different innovations in the cooperation relationship in different forms. As a result, manufacturers can also more fully realize the existence of industries in upgrading. Intellectual property, network security and other risks.
Zhu Xingming
I don't think automation should be confused by current technology terms. I personally think that smart manufacturing will be closely related to the two technologies in the future.
The first is robots, and the ability of robotic scenes is the core capability of smart manufacturing. The largest robot manufacturer in the future must be in China because China has the most manufacturing scenes.
The second is industrial software. The platformization of industrial software must be the core technology of smart manufacturing in the future.
Nowadays, smart manufacturing industry software made by many companies in China is tailored to a specific product. This is not a permanent solution. The platformization of industrial software is to make it possible to integrate more scenarios in the future. At present, it is imperative that these two things be done well and that we should not be affected too much by new technologies.
Jian Jian
From an academic point of view, this should not be completely confused by the artificial intelligence and big data in the computer field.
Data is not a panacea, at least for the industrial sector. First automation must be grounded, but if you know nothing about new technologies such as artificial intelligence or big data algorithms, you can only use it as a manufacturer, not as a problem. The supplier.
For an automation company, it is necessary to first understand the needs of specific objects. If you do not understand the customer, it is difficult to land.
Followed by the flattening of management nowadays, from the data acquisition layer, management, and cloud, flattening is an inevitable trend.
The third is that we should continue to explore new directions and new possibilities in the development of automation technology to meet the changing needs of users.
Pan Yingzhang
The last question is very straightforward and simple.
Just now we talked about the logic of the market in 2017 and whether it can continue in the future. Now we simply simplify some things. Please ask us to make a judgment on 2018.
Taking into account the sensitivity of digital data, I give you three options: A growth rate of 10% or less; B growth rate of 10% -20%; C growth rate of more than 20%, please make a choice.
Gu Jian Dang
Our demand for ourselves is definitely B.
In new areas, we have confidence in businesses such as electric cars.
Moreover, the secret weapon of Phoenix Contact is to cooperate with domestic first-class companies. The Phoenix Intelligent Industry Eco-Strategy has now invested in 12 companies. Our goal is to be rooted in China with 30 Chinese CEOs, and to deepen with our partners in the future. Cooperation, to achieve more "invisible champion."
Bao Bowen
Our choice is also B.
In the future, Rockwell Automation's growth will span various industries, especially in a few special areas.
The first one is the electric car mentioned by General Gu just now;
The second is the semiconductor industry. Nowadays, the development of electronic devices in the market is obvious to all.
The important growth point is still heavy industry, whether it is oil, natural gas, or metallurgy.
Rockwell Automation will also not be limited to working with different manufacturers on a technical level. In the future, we will consider expanding our development in different regions through partners.
Chen Minren
My choice is also B.
The main reason is that first of all, we must maintain or even increase the momentum brought about by the growth in 2017, gain greater market share in core products and expand market share.
In strategic products, like everyone mentioned robots and cloud, we have begun to lay out in the past few years and have experience advantages. This year we will continue this advantage and make greater progress in the entire product.
In the end, what we want to say is also cooperation. This year we will coordinate the Delta Delta Group’s cross-business product cooperation.
An important strategy this year is to integrate the strengths of the entire group, so that cross-departmental and cross-business cooperation will enhance the differentiation between us and similar companies and better demonstrate our strengths to customers and markets.
Jian Jian
For Central Control, this year we should choose C above.
In the first two months of this year, the performance of Central Control has increased by more than 50% compared with the same period of last year. We have also made adjustments since last year to focus on the process industry and are committed to providing customers with safe production, saving energy, reducing product quality, and improving enterprises. Solutions for operational efficiency, including environmental protection, provide services in all directions.
However, the completion of C is not the ultimate goal. Our ultimate goal is to lay a solid foundation to deal with the impact of new technologies in the next 3-5 years.
On the other hand, we will open up new directions, such as new industry opportunities such as robotics. With the active advocacy of the country, there are many promising new industries in China.
Zhu Xingming
For the development of 2018, I have an advocacy to raise my personal suggestions to my domestic counterparts.
Nowadays, development is not focused and the key is better. Would rather have a 90-point product, do not have 10 60-point products, a 90-point product is really able to create value.
In the process of the advent of the smart manufacturing era, our domestic automation manufacturers must first stabilize their feet and achieve 90 points, not too impatient.
China’s smart manufacturing is a national war, not relying on one or two to win, so avoid impetuous, eager for success, and do a little practical, rather than chaos stalls, 10 60 points of the product does not have any position in the market.
Pan Yingzhang
Today, we discussed with you the current market, future market and technology trends, feeling a lot.
Nowadays, the state emphasizes the quality of development and takes the initiative to reduce the price of 6.9 to 6.5. The local governments have squeezed out the GDP of water. In the future, we will not talk about numbers. We will only talk about the quality of development, and we will take every step forward!
Thank you again, thank you!
2018 is the opening year of the 19th New Era, new economy, and new kinetic energy. China's industrial automation market is also entering a new cycle of further upgrading. At the same time, the traditional industrial automation market is participating in the role of the industrial chain brought about by intelligent manufacturing. It is also gradually upgraded and more diversified.
The reintegration of industrial chain resources has begun to open. In the new era of the road, industrial control will continue to uphold the service philosophy of being good at all, with expertise, ideas, and value systems, helping China's smart manufacturing and industrial automation advance.
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