Last month, Ocean King (SZ.002724), which specializes in special lighting, released its annual report. In 2015, Ocean King’s total operating income, operating profit, total profit and net profit decreased by 15.15%, 72.78% and 61.33 respectively. %, 62.59%.
Regarding the reasons for the decline, the report shows that due to the competition pattern of the macro economy and the lighting industry, the company's sales revenue decreased compared with the same period of last year, and the decline in profits was mainly due to the decline in income.
"Indeed, in recent years, with the participation of other market participants, the days of Ocean King began to get sad," said a person familiar with the industry.
It is understood that in the domestic market, such as traditional photo companies such as NVC Lighting (02222.HK) and even the cross-border giant Midea Group (SZ.000333) have been involved, the market competition for special lighting is becoming more and more fierce. Ocean King Lighting also faced a harsh market test different from previous years.
In the international market, international brands such as Philips, Cooper and Osram have also made their efforts in this field. In September last year, OSRAM officially launched Osram Special Lighting Co., Ltd. in Kunshan, Jiangsu.
"Actually, from the performance of many companies, special lighting is becoming the focus of everyone's attention. Compared with traditional lighting, it is an extremely promising market," said Chen Xiaohai, executive general manager of Guoxin Hongsheng.
According to the statistics of the High-tech Research Institute LED Research Institute (GGII), from 2010 to 2015, the LED industry grew by 237%. In 2015, the market capacity reached 644 billion, and the future will break through the trillion-dollar market. When the traditional LED lighting enters the Red Sea, After that, the application space of special lighting market such as automobile lighting is still very large, and it is worth looking forward to.
"In the future, the focus of LED technology development will be breakthrough in the following five areas, namely automotive lighting, deep ultraviolet LED, agricultural lighting, visible light communication and third-generation semiconductors. These high value-added market segments will become the future of LED enterprises. Profit growth is extremely high." GGII senior analyst Li Shengfa mentioned.
In addition, CSP LEDs, which are gradually warming up, are often used in the traditional backlight and lighting market to compete with the price of intrinsic products, but when used in the special lighting and automotive lighting markets, customers will have higher Design flexibility.
“Special commercial lighting, such as patio lights, projection lights, flashlights, mobile flashlights and other projection products require optical design, so the use of CSP LED products can achieve the light-receiving function, the luminous flux per unit area (lm / mm) can achieve the best Use." Chen Zhengquan, general manager of New Century Optoelectronics said.
As the competition in the LED market intensifies, the market segment becomes a new field of power, and the field of special lighting is no exception. Then, with the entry of many brands, how do they seize this market? At the same time, the old companies that have gradually lost their market share, such as Ocean King, will see how to take action after the bottleneck period. We will wait and see.
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