On March 3, 2018, the Samsung Home Appliances Festival kicked off its New Year celebrations, marking a new wave of upgrading in quality of life. As one of the biggest sales events of the year for Samsung, the festival captured the attention of both tech enthusiasts and everyday consumers. Alongside Samsung's high-end TVs, washing machines, and other appliances, the event was also supported by Suning’s Super Brand Day, creating a "Relay Carnival" that brought premium home appliances to millions with incredible discounts and promotions across the country.
At the same time, Samsung launched a special "Testimony for Love" campaign in its stores nationwide, turning March 3 into a memorable day filled with emotion and celebration. This event not only highlighted Samsung’s commitment to quality but also reflected the brand’s deep connection with its customers. Welcome to a year filled with warmth, innovation, and an upgraded lifestyle—starting with the Samsung Home Appliances Festival on March 3.
New Year's Eve: A Time for Quality Upgrades
In the context of the rising middle class, there's a growing demand for higher-quality living experiences. High-end home appliances are becoming increasingly popular among consumers who seek comfort, style, and smart technology. Samsung, as a global leader in home appliances, has always focused on innovation and customer-centric service. Through continuous technological advancement and personalized solutions, the company is dedicated to meeting the evolving needs of modern consumers.
The Samsung Home Appliances Festival aimed to bring top-tier products to households across the country, offering a wide range of high-quality appliances at competitive prices. This event sparked a new wave of consumer interest in upgrading their homes with cutting-edge technology and superior design.
Samsung continues to create dream homes with its innovative appliances. From the QLED Q6F TV to the Butterfly Window Washing Machine and Ruimu Net Speed Dryer, these high-end products reflect a lifestyle that combines luxury, technology, and human-centered design.
From March 1st to March 11th, customers could enjoy exclusive deals such as the QLED Q6F at a discounted price of 8,999 yuan instead of 9,999 yuan. The 75-inch 4K TV model 75MU7700 was available for 23,999 yuan after a 3,000 yuan discount. Additionally, from March 2nd to March 4th, Samsung offered special promotions like free gift kits with purchases, along with the “Testimony for Love†ceremony. Customers celebrating birthdays, anniversaries, or property registrations around March 3 were eligible for extra gifts and vouchers. Suning’s Super Brand Day also joined the event, creating a seamless shopping experience across online and offline platforms.
High-End Living Starts with Samsung
The QLED Q6F TV, a standout product of the Samsung Home Appliances Festival, is known for its exceptional value and performance. It was one of the first quantum dot TVs priced below 10,000 yuan, making it accessible to a broader audience. With advanced quantum dot coating technology, the Q6F delivers vivid colors and brightness up to 1000 nits, providing a cinematic viewing experience. Its user-friendly features include a single invisible cable, universal remote control, and enhanced voice search, making it easier than ever to enjoy content.
Samsung has also led the trend of large-screen TVs, especially the 75-inch models, which have become a hit in the market. Known as the "family theater," these TVs transform any living room into a space for entertainment and family bonding. Watching movies together becomes more enjoyable with the immersive visuals and rich audio quality that Samsung offers.
The Product Family Feast refrigerator is another highlight of the festival. With its intelligent freshness preservation technology, convenient smart connectivity, and elegant design, it has won the favor of many consumers. Using frost-free moisturizing technology, this refrigerator ensures optimal storage conditions for all food types, maintaining freshness and flavor over time.
The combination of the Butterfly Window Blue Crystal Washing Machine and the Ruimu Net Speed Dryer received significant attention for their intelligent drying capabilities. The washing machine uses bubble net technology to provide gentle care for cold water laundry, while the dryer offers a low-temperature drying experience, preserving fabric quality and health. Together, they offer a premium clothing care solution that enhances daily life.
How do you make your whole family happy when you upgrade your home? It starts with Samsung’s high-quality appliances. The Samsung Home Appliances Festival brought a wide range of products with amazing discounts, helping families enjoy better living experiences. This event not only celebrated the New Year but also set the stage for a brighter, more comfortable future in 2018.
With a blend of online and offline promotions, the Samsung Home Appliances Festival created a powerful shopping experience for consumers. From smart TVs to advanced refrigerators and washing machines, the festival showcased Samsung’s commitment to innovation and excellence. It was a celebration of quality, convenience, and the future of home living.
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