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Philips Electronics, Inc., Inc. has introduced advanced semiconductor solutions for portable entertainment devices to enhance the mobile Internet consumer experience. With its expertise in consumer electronics, Philips' solutions for portable entertainment devices deliver ultra-high audio/video quality and long battery life. The NexperiaTM PNX0106, introduced today, expands Philips's portable digital media player solution from flash-to-drive (HDD) to provide advanced solutions for HDD-based portable audio players. Philips offers consumers a new portable entertainment experience by creating a stand-alone, portable digital audio/video player or integrating it into a car or mobile phone.
According to Gartner's forecast, the global production of MP3 flash and HDD audio players will increase from 40.4 million in 2004 to 139 million in 2008. It is estimated that by 2008, 81.3 million of them will be produced in China. The portable media player market is also expected to achieve substantial growth, and by 2008, global shipments are expected to increase from 900,000 in 2004 to 11 million (source: S2 Corp.).
Mobile TV shipments are also facing strong growth momentum, according to Gartner's forecast, shipments will reach 4 million units in 2005, and will grow to 77 million by 2008. China's consumer electronics equipment will continue to occupy the majority of the global market, China will continue to play a major role in this market, while the Chinese domestic brand market will also grow. Chinese local consumers have strong demand for fashionable portable music devices, and local manufacturers have a more accurate grasp of the Chinese market, and can design appropriate solutions for this market.
For the Chinese market, Philips is focused on providing total solutions and reference designs to help customers optimize bills of materials, reduce development time, reduce costs, and quickly bring portable digital entertainment devices that are affordable to consumers.
Philips' solutions for the Chinese market include:
Audio
- The NexperiaTM PNX0106 is a highly integrated, low-power solution that enables manufacturers to create HDD-based portable audio players with long battery life. It is the latest version of Philips' PNX010x series for personal HDD audio, multimedia players and car entertainment.
- The industry's smallest radio for mobile phones and other portable devices.
- Class D portable speaker.
Video – NexperiaTM media processor for portable media players and recorders.
– Technology that enables mobile TV compliance with the DVB-H standard.
interconnected
- Near Field Communication (NFC) technology, 802.11, USB and Bluetooth technology.
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