Every year, the start of the year marks a vibrant carnival for the science and technology community. Major events like CES, MWC, and CP+ take place one after another, showcasing an impressive array of new products that excite tech enthusiasts around the world. Among these, AWE China Home Appliances and Consumer Electronics Fair stands out as one of the "Three Major Home Appliances and Consumer Electronics Exhibitions in the World." AWE2018, this year, was no exception, with an unprecedented scale of 120,000 square meters. It attracted a wide range of exhibitors, including white goods, components, consumer electronics, 3C digital products, high-end appliances, kitchen appliances, living appliances, environmental and health appliances, communication products, commercial products, wearable devices, smart platforms, and home audio. The event was filled with innovation and new ideas, making it a must-visit for anyone interested in the future of technology.
Smart TVs have always been a highlight at previous AWE shows, bridging the gap between home appliances and consumer electronics. In 2017, the TV industry faced challenges, with many manufacturers struggling against a market downturn. However, 2018 brought a wave of new television products, with several technical demonstrations and prototypes making their debut. Notably, Sony and Philips made their first appearances at AWE, signaling a growing interest in the Chinese market. This year’s AWE2018 promised to be a visually stunning experience, especially for those eager to see the latest in TV innovation.
4K has become the standard in the television industry, with over 50% of the Chinese market now using 4K TVs. While content is still catching up, the practicality of 4K technology is widely accepted. Looking ahead, 8K is on the horizon. With the 2020 Tokyo Olympics set to broadcast in 8K, and the 2022 Beijing Winter Olympics planning the same, the push for higher resolution is gaining momentum. Sharp, a pioneer in 8K technology, showcased its first consumer 8K TV at AWE2018, offering a level of clarity that is truly breathtaking.
OLED technology is also making waves, offering a new display layout that surpasses traditional LCDs. OLED TVs are self-luminous, providing infinite contrast and deep, pure blacks. LG Display has been a key player in this space, with its flexible OLED prototypes displayed at CES 2018. These innovations are expected to shape the future of television displays.
HDR technology is redefining the HDTV experience by delivering brighter, more vivid images. HDR TVs can reach thousands of nits in brightness, creating a more realistic viewing experience. Sony and Philips both showcased their unique approaches to color and image quality at AWE2018, with Sony's X1 series and Terricolor technology, and Philips' Bright Ambilight feature.
Marketing strategies have also evolved, with brands like Hisense, Skyworth, and Konka leveraging celebrity endorsements and cross-industry collaborations to boost brand awareness. Hisense, for example, capitalized on its sponsorship of the 2016 European Cup and continued its presence in the 2018 World Cup. Skyworth expanded its reach through OTT innovations, while Konka signed Fan Bingbing as a brand ambassador, keeping the brand in the public eye.
As the television industry continues to evolve, AWE2018 offered a glimpse into the future, with cutting-edge technologies and innovative products on display. From 8K to OLED, and from HDR to smart TVs, the exhibition was a testament to the rapid advancements in the field. If you're looking to stay ahead of the curve, visiting AWE2018 in Shanghai from March 8 to 11 is a great opportunity to experience the latest in television technology firsthand. Don’t miss the chance to see what’s next in the world of smart TVs and beyond!
Refers to the forgings obtained by compressing and deforming a metal blank in a forging die bore with a certain shape. Die forging can be divided into Hot Forging, warm forging and cold forging. Warm forging and cold forging are the future development direction of die forging, and also represent the level of forging technology.
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